Giving Tuesday

Have you heard about #GivingTuesday™ (#GT) — the global day of giving?

Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and colleagues and share your stories on social media.

Here is a selection of articles to help get you started and ensure you are optimizing your #GivingTuesday efforts.

 

#GivingTuesday Marketing in the Home Stretch

Getting your message heard in the final days prior to a fundraising campaign is vital to achieving your goals. #GivingTuesday campaigns are no exception! #GivingTuesday is a worldwide movement, and following on the heels of the two busiest holiday shopping days, your message will be competing with a crowded advertising landscape. Make sure you stand… Read More »


Tailor-Made Messages for #GivingTuesday

Nothing is more important to your #GivingTuesday fundraising campaign than getting the word out. Messaging to your corporate sponsors, volunteers, staff and especially your donors all require their own unique tone, information and call to action.   Inspire each of these important groups to contribute with these tailor-made tips. Rev Up Your Volunteers Three cheers… Read More »


Giving Tuesday 2017 | #GivingTuesday

#GivingTuesday will be celebrating its five-year anniversary in 2017 and many organizations are gearing up to make this year the most charitable yet! Following on the heels of Black Friday and Cyber Monday, #GivingTuesday is a day to recover from retail madness and begin the charitable season.  It’s designed for people to get involved in… Read More »


Ridgefield Academy Celebrates a Generous #GivingTuesday

Achieving your fundraising goals is always a great feeling. It’s the culmination of your hard work and the shared passion that connects your community. It’s certainly something to celebrate, and Ridgefield Academy was able to do just that recently when they achieved, and even exceeded, their fundraising goal on #GivingTuesday! The staff at Ridgefield Academy… Read More »


#GivingTuesday, Day of Giving Back

Each year on #GivingTuesday, Greater Giving takes the day to volunteer and give of our time because we are thankful for the work of all our nonprofit and school clients across the country. In advance of this year’s #GivingTuesday volunteer efforts, I sat down with some members of our team to reflect on their experiences… Read More »


Host a volunteer event on #GivingTuesday

Giving Tuesday celebrates giving in all forms, not just money donations. So why not offer your supporters a fun way to give their time and energy to your cause? Create a special single-day volunteer event and give people a chance to put their hands to work and have a great time doing it. #GivingTuesday—the brainchild… Read More »


Greater Giving wants to support your nonprofit this #GivingTuesday

*Win $500 for your organization on #GivingTuesday November 29, 2016 isn’t just another Tuesday, it is this year’s #GivingTuesday! Greater Giving knows first-hand how this giving day can impact your year-end donations and we want to be a part of your success. With that in mind… Greater Giving is excited to announce our Fourth Annual… Read More »


Giving Tuesday | Global Day of Giving

Have you heard about #GivingTuesday™ (#GT) — the global day of giving? Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and… Read More »


Guest Post: How Companies Can Encourage Giving with Matching Gifts

Giving Tuesday is right around the corner, and many nonprofits are ramping up their #givingtuesday campaigns. While many people already know what Giving Tuesday is and have participated in the past, many individuals still do not. Companies can help change that by encouraging employee contributions during Giving Tuesday and by promoting their matching gift programs. Matching… Read More »


#GivingTuesday

Move Beyond a Giving Tuesday Sophomore Slump

Last year’s #GivingTuesday campaign was a great success. So how do you keep that momentum going this year? It’s very easy for a great initial effort to turn into “same-old, same-old.” Here are some ideas for boosting your Giving Tuesday campaign  and increasing your ROI. Be strategic. Decide if you want to focus your campaign… Read More »