Nonprofits are masters at creating new and inventive ways to fundraise every year. For many, that involves a combination of income sources that, together, make up their funding model. A funding model is defined as the methodical and institutionalized approach to bring in revenue to support an organization’s core programs and initiatives. Most funding models… Read More »
Whether it’s sending out an ask, an update on a project, or a thank you letter, a nonprofit’s message isn’t effective unless it reaches the right donor at the right time. Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. Understanding the basics… Read More »
This post is the third in a series designed to teach the art of nailing the perfect pitch. “What if you have just 2 minutes with a prospective donor. Are you prepared to #NailYourPitch?” Read additional articles: Nail Your Pitch. After a brief elevator pitch, we don’t always have the time to hold a conversation… Read More »
“Was it something we did?” It’s a question many fundraisers ask themselves when they see donors silently drop off their radar. Of course, there will always be supporters who choose to end the relationship for personal reasons but, if a trend develops it could mean their perception about your organization has changed and it’s a… Read More »
People make judgments about others in a matter of seconds. When we meet new people, we tend to instantly place them into categories based on what we hear and see in those first seconds. While these assumptions usually aren’t accurate, they allow someone whose time is extremely valuable—such the president of a company or a… Read More »
You have just 2 minutes with a prospective donor. It’s time to #NailYourPitch. One of the most common situations you’ll find yourself in working in the nonprofit field: Having a casual conversation with someone—someone who might even be a prospective sponsor or major donor!—and getting the question, “So what does your organization do?” This is… Read More »
Fundraising through a virtual gala has proven to be an effective way to connect with donors and get them excited about your mission. With new ideas and tweaks to the activities that would typically be included at in-person events, virtual galas can keep fundraising goals on track and even add to more than expected to… Read More »
As difficult as last year was for nonprofit event planners, they were able to gain a wealth of information and experience from the sudden and dramatic shift from in-person to virtual galas. They reinvented their yearly strategies, learned new technologies, and reached out to their donor community in new ways. In the end, they found… Read More »
It’s impossible to overstate the importance of creating a meaningful message when a nonprofit wants to engage with their donors. With the captivating visuals and persuasive copy that come from the work of a nonprofit, these messages are naturally compelling and have the potential to motivate donors to act. When you add a cinematic touch… Read More »
Telling one person’s emotionally compelling success story through an appeal video can be the single most powerful way to inspire donors to give generously. There’s even scientific research to back this up! But asking someone, especially someone who is already in a vulnerable situation, to share what is typically a deeply personal and sensitive story… Read More »