If a picture is worth a thousand words just think how much a video could be worth to non-profit event promotion? Video has become a powerful tool in promoting a nonprofit’s next fundraising event. According to a survey conducted by Wordstream, 87% of online marketers are now using video content and 92% of mobile video… Read More »
If you haven’t started your end-of-year campaign efforts, don’t fret—there’s still time. Greater Giving understands the importance of end-of-year giving and we want to help your organization maximize your time and energy when it comes to building a year-end or #GivingTuesday campaign. With our Online Payments tool, you can quickly and easily create a donation… Read More »
With 2017 being a record-breaking year for giving—over $410 billion was donated to charitable causes—it’s helpful to understand how wealth relates to giving. In its Annual Report on Philanthropy for 2017, Giving USA provides some valuable insights into the interplay between wealth and giving. For instance, America’s richest individuals experienced a substantial increase in wealth… Read More »
From being a gopher to manning a phone bank during a fundraiser; non-profit internships play an invaluable role in a nonprofit’s success. They are committed to the work, have new ideas and their commitment to your mission carries on long after their participation in your internship program ends. Nonprofit internships offer benefits to both the… Read More »
Matching gifts are the best kept secret in fundraising. What’s odd is that no one is going out of their way to keep the secret about matching gift donations, yet donors have no idea that they could be eligible to double their donations to their favorite nonprofits. So what exactly are these matching gifts? Simply… Read More »
This post about emoji in email subject lines was originated from a great conversation at Greater Giving’s Thought Leadership Summit this past year. When raising money through fundraising events or capital campaigns, communication with supporters and donors is paramount for nonprofit organization success. Email has proven to be one of the most effective channels to… Read More »
Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and colleagues and share your stories on social media. This year, #GivingTuesday is… Read More »
It’s probably no surprise that online giving trends are on the rise. In the Annual Report on Philanthropy for 2017, Giving USA examined online giving trends in detail, providing insights into fundraising results from email campaigns, direct online giving and social media engagement. Email Fundraising Overall, email fundraising increased in 2017 compared to 2016. Representing… Read More »
Greater Giving is excited to announce our Sixth Annual Giving Tuesday Donation Page Contest! If you use Greater Giving’s Online Payments software for your Giving Tuesday or End of Year campaign this year, send us a screen-shot or URL of your page and you could win a $500 donation for your organization. Your page must… Read More »
The term “branding” is increasingly working its way into the vernacular of non-profit organizations. Brands are synonymous with recognition and today’s reality is that recognized non-profits tend to dominate fundraising markets. The non-profit sector should not dismiss branding as an irrelevant for-profit marketing tactic, and here’s why. First, let’s talk about what it means to… Read More »