Individuals have long contributed the lion’s share of charitable giving over the years. Last year’s record-breaking level of philanthropy was no exception, with individuals contributing 71% of the $410.02 billion of charitable donations. According to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017, individual giving was up 5.2% over 2016 (in current… Read More »
Staying calm amid chaos is one of the most important job requirements for an event planner. For some, it’s a trait that comes naturally. For others, it’s something they must cultivate through careful monitoring of their own emotions and behavior. A recent survey by Stress Matters found that 71% of event professionals believed their colleagues… Read More »
There’s no question that people want, and often expect, to receive swag at an event, especially if they have paid for entry. On the flip side, companies recognize that swag serves a crucial advertising role in increasing brand awareness, piece-by-branded-piece. What is swag exactly? In short, swag is the free loot that participants bring home… Read More »
When disaster strikes, people respond. Money, aid and in-kind donations come pouring in to help the victims. In that sense, 2017 was no different from any other year. What set it apart was the number and magnitude of the disasters—earthquakes, floods, hurricanes, a mass shooting, wildfires and more. As these disasters unfolded in rapid succession,… Read More »
Behind a great event stands a team of hardworking volunteers, board members, and staff. Event committees work a long game and teams are susceptible to fundraising – and planning – fatigue. Leaders are wise to add a few team motivators to their master calendar. For inspiration, here are 5 ideas to motivate your event planning… Read More »
This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to… Read More »
Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out requires a message that can cut the noise while staying consistent in its message. Many of these promotional efforts, like social media campaigns targeting your… Read More »
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. With a few exceptions during hard-hit recession years, Americans have increased their charitable donations nearly every year since… Read More »
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us expect genuine communication in the inbox, rather than a wall of ads. It’s not a coincidence that email remains one of the most lucrative ways… Read More »
This is the first in a series of posts about planning and executing your very first fundraising event, where we follow one nonprofit organization’s journey to the big night. We’ll share many of the tips, ideas, suggestions and lessons they learn along the way! Tune in to each new post to see how the event… Read More »