This post is the first in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient… Read More »
This two-part series helps you maximize your revenue and create a memorable experience for your guests by approaching your gala event as if it was a pop-up retail store. This first article focuses on the silent auction. Part 2 will focus on the live auction. All of this information and more comes from our highly… Read More »
Before mobile bidding, if you wanted to know how much money the auction had made, everyone had to stand around waiting for the report. Sometimes you didn’t even know the auction total until the very end of the night, after all the sales had been entered manually, the fund-a-cause donations added, and the errors corrected…. Read More »
This information and more comes from our webinar, It’s Beginning to Look a Lot Like Auction Profits. Auction packages are a great way to maximize your efforts and your revenue. By combining several items together, you can create a one-of-a-kind experience that will attract your guests and drive up bidding. But how do you describe… Read More »
Discussions about whether to use traditional promotional avenues or emerging online resources to promote your event is a hot topic among event planners with potentially high costs. Choose the wrong path and you may double your costs or even fail to reach your community along with the fundraising goals you’ve set for your event. But… Read More »
In the first article of this two-part series, we looked at the concept of choice overload and reviewed some of the pros and cons related to small auctions with few biddable items versus large auctions with many items. We learned that because silent auctions are inherently unique events, caution should be taken to avoid a… Read More »
At the top of every event planner’s mind is the prevention of unexpected emergencies during their big event. Nobody wants to be faced with having to make a last-minute decision that could affect your organization, the venue or, most importantly, your guests. Predicting when an emergency will happen may be out of our control, but… Read More »
Ask someone for advice on the number of packages needed to make a silent auction truly shine and you might receive a response like, “as many as you can get.” When planning a benefit, we generally don’t spend time worrying about procuring too much; if anything, we worry about not having enough. But dig a… Read More »
They say people form an impression in the first five seconds, and leave with an impression that, once set, is not easily changed. That’s exactly why the presentation and functioning at check-in and check-out is vitally important if you want to leave a positive and lasting impression on your event’s guests. The big question is;… Read More »
The time is always right to implement new ideas into your fundraising approach. Whether you find yourself at the end of a quarter or a fiscal year, consider each milestone a chance to create new habits that improve outcomes in your fundraising programs. Then, consider how you can apply these same principles in your personal… Read More »