Continuing our article on Turning Facebook Followers into Event Attendees, read Part 1 here ». Phase Three: Converting Viewers to Attendees Converting followers into event attendees is the number one goal of your Facebook ad, and offering a tool that makes it easy for them to register will help you “seal that deal.” Be sure you… Read More »
From hearing about an event, all the way through to registration, your Facebook followers unknowingly begin traveling through a marketing process the moment they click on your event advertisement. It’s a four-step process that has been carefully developed to “Capture, Nurture and Convert” followers, as well as encourage them to “Share” your message, transforming them… Read More »
This information and more comes from our webinar, It’s Beginning to Look a Lot Like Auction Profits. In previous posts, we showed you how to streamline your live and silent auctions and how to create effective descriptions for your auction packages. Now that you’ve got some great auction items and you’ve described them well, how… Read More »
This information and more comes from our webinar, It’s Beginning to Look a Lot Like Auction Profits. You’ve put a lot of effort into your auction: You’ve procured a select offering of high-quality items, you’ve written stellar descriptions for these auction packages and you’ve pre-promoted your best items ahead of time. Now It’s event night… Read More »
Nonprofits every day are moving away from old school, pen-and-paper bidding, toward automated software solutions. Online bidding puts guests in charge of their own auction experience: they can browse items from anywhere in the venue, place bids on their mobile devices, or find out what they’ve won—all without needing a volunteer’s help. Online bidding shifts… Read More »
This is the second of a two-part series that helps you maximize your revenue by approaching your gala event as if it was a pop-up retail store. This article focuses on the live auction. Part 1 focused on the silent auction. All of this information and more comes from our highly informative webinar, It’s Beginning… Read More »
This post is the second in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient… Read More »
Planning and executing an auction is hard work. There’s the venue, the guest list, the catering, the sponsors—the list goes on and on. There’s one big question we get from event directors every year: How can I make this easier on myself next time? That’s where the “self-driving” auction comes in. Managing hundreds of guest… Read More »
This post is the first in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient… Read More »
This two-part series helps you maximize your revenue and create a memorable experience for your guests by approaching your gala event as if it was a pop-up retail store. This first article focuses on the silent auction. Part 2 will focus on the live auction. All of this information and more comes from our highly… Read More »