Today’s donors come in all ages and genders, and each demographic brings with it their own specific expectations in communication and how and why they choose to give. A better understanding of each group will help you at every level of your fundraising plan. Women v. Men Donors When looking at the gender of a… Read More »
With the variety of valuable prizes contained in gift baskets, these silent auction items have become a much-anticipated item at charity events. They can range from $50 to $1000 and offer sampling of products, experiences, and services that all fall under one enticing area of interest, making them a tempting purchase for donors. For event… Read More »
In this first of a series of articles, we’ll explore how to create a compelling Fund-A-Need that connects with your audience and inspires them to give. The Fund-A-Need is a valuable tool for any organization. It can raise funds for anything from classes to a whole new building in a very short time. Essentially, you… Read More »
A well-attended, profitable fundraising event takes time to build—most organizations find it takes years for it to generate a significant portion of their income. It requires a great investment at the outset and careful maintenance along the way to keep the momentum going. And the wheels of profitable events only churn because of the enduring… Read More »
Experts tell us that impressions are made within the first thirty seconds to two minutes of a new experience. This natural instinct all of us share makes check-in a key element to the success of a fundraising event. Creating a great first impression tests your understanding of what your guests expect the moment they walk… Read More »
Event planners typically name efficiency and security as the top features they require when deciding whether or not to include a software program in their event management toolbox. With the goal of attendee satisfaction at top of mind, splurging on an event management software program may seem like an unnecessary luxury that benefits only the… Read More »
Greater Giving recently sat down with renowned author and researcher Penelope Burk to ask her about changing trends in philanthropy. Burk is President of Chicago-based Cygnus Applied Research, Inc., a firm that specializes in conducting research with donors regarding what they need from the nonprofits they support. Burk definitely knows of what she speaks. She… Read More »
In his article “Nonprofits: Do Not Be Afraid to Collaborate With One Another,” Tom Hanley shares his take on collaboration among nonprofits: “When I mention ‘collaboration’ in meetings with other nonprofit directors, I can flip a coin on their reaction: will they cringe in disgust or light up like a light bulb…. The overlying response… Read More »
During check-out your guests are eager to wrap up the loose ends of the night. They want to pick up their prizes, gather their goody bags, and end the evening on a positive note. To ensure their expectations are met means your check-out process should be donor-focused. Setting the stage for this to happen is… Read More »
How do different age groups view philanthropy? How do giving patterns vary across the generations? How is the idea of “giving back” changing as younger generations take their place in society? In its Annual Report on Philanthropy for 2018, Giving USA explores these questions. Generational Giving Patterns Citing a study presented by the Blackbaud Institute… Read More »