Jumpstart Lasting Donor Relationships at Your Annual Event

A well-attended, profitable fundraising event takes time to build—most organizations find it takes years for it to generate a significant portion of their income. It requires a great investment at the outset and careful maintenance along the way to keep the momentum going. And the wheels of profitable events only churn because of the enduring… Read More »


3 Rules for an Inviting and Efficient Check-In

Experts tell us that impressions are made within the first thirty seconds to two minutes of a new experience. This natural instinct all of us share makes check-in a key element to the success of a fundraising event. Creating a great first impression tests your understanding of what your guests expect the moment they walk… Read More »


The Efficiency and Security Benefits Found in Event Management Software

Event planners typically name efficiency and security as the top features they require when deciding whether or not to include a software program in their event management toolbox. With the goal of attendee satisfaction at top of mind, splurging on an event management software program may seem like an unnecessary luxury that benefits only the… Read More »


The Burk Donor Survey: How Donors Manage Philanthropy in Changing Times

Greater Giving recently sat down with renowned author and researcher Penelope Burk to ask her about changing trends in philanthropy. Burk is President of Chicago-based Cygnus Applied Research, Inc., a firm that specializes in conducting research with donors regarding what they need from the nonprofits they support. Burk definitely knows of what she speaks. She… Read More »


Non-Profit Collaboration for Added Benefits – Guest Article

In his article “Nonprofits: Do Not Be Afraid to Collaborate With One Another,” Tom Hanley shares his take on collaboration among nonprofits: “When I mention ‘collaboration’ in meetings with other nonprofit directors, I can flip a coin on their reaction: will they cringe in disgust or light up like a light bulb…. The overlying response… Read More »


A 6-Point Checklist for Guest Check-Out

During check-out your guests are eager to wrap up the loose ends of the night. They want to pick up their prizes, gather their goody bags, and end the evening on a positive note. To ensure their expectations are met means your check-out process should be donor-focused. Setting the stage for this to happen is… Read More »


A Look at Generational Differences in Giving

How do different age groups view philanthropy? How do giving patterns vary across the generations? How is the idea of “giving back” changing as younger generations take their place in society? In its Annual Report on Philanthropy for 2018, Giving USA explores these questions. Generational Giving Patterns Citing a study presented by the Blackbaud Institute… Read More »



Online Giving Continues To Be Important

Online giving showed modest growth in 2018, but that doesn’t tell the whole story. A rather complex picture emerged over the course of the year, according to Giving USA’s Annual Report on Philanthropy for 2018. For instance, total giving increased 1.5% over 2017 and online giving grew only 1.2%. But the proportion of online giving… Read More »


5 Problems to Avoid at Check-Out

Throughout a fundraising event, there are many opportunities to cement an impression that encourages giving and portrays your nonprofit as an effective organization. Don’t let that image slip away at the last minute with a difficult and disorganized check-out. During event check-out guests are anxious to get their prizes and wrap up the night, but… Read More »