Giving Tuesday

Have you heard about #GivingTuesday™ (#GT) — the global day of giving?

Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and colleagues and share your stories on social media.

Here is a selection of articles to help get you started and ensure you are optimizing your #GivingTuesday efforts.


Guest Post: How Companies Can Encourage Giving with Matching Gifts

Giving Tuesday is right around the corner, and many nonprofits are ramping up their #givingtuesday campaigns. While many people already know what Giving Tuesday is and have participated in the past, many individuals still do not. Companies can help change that by encouraging employee contributions during Giving Tuesday and by promoting their matching gift programs. Matching… Read More »


Move Beyond a Giving Tuesday Sophomore Slump

Last year’s #GivingTuesday campaign was a great success. So how do you keep that momentum going this year? It’s very easy for a great initial effort to turn into “same-old, same-old.” Here are some ideas for boosting your Giving Tuesday campaign  and increasing your ROI. Be strategic. Decide if you want to focus your campaign… Read More »

#GivingTuesday Social Media

8 Social Media Tips for #GivingTuesday You Can Do Today

Tips for #GivingTuesday During the holiday season, consumers are barraged with messages about buying and spending. But once a year, between Cyber Monday and Black Friday, the world unites to give to charity instead, under the hashtag #GivingTuesday. The campaign has been incredibly effective, with over $45 million donated on the big day last year…. Read More »

Giving Tuesday 2015

Get $500 for Your Cause with a Few Clicks for Giving Tuesday

#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Together, with a team of influencers and founding partners, they launched a global movement that has engaged organizations worldwide. Greater Giving is excited to announce our Third Annual Giving Tuesday Donation Page Contest! If you are using Greater Giving’s Online Payments software for… Read More »

Giving Tuesday

Giving Tuesday Ideas with the Biggest ROI

Giving Tuesday Google Hangout on Ideas with the Biggest ROI Together with Double the Donation, Giving Tuesday and 92Y’s Kait Sheridan, America’s Charities’ Sarah Ford, and America Scores Bay Area’s Colin Schmidt, Greater Giving brings you a Google+ Hangout on the The Top #GivingTuesday Ideas That Yield The Biggest ROI. The Google Hangout features examples… Read More »

Giving Tuesday with Greater Giving

10 Easy Giving Tuesday Ideas

We asked 400 organizations around the U.S. how they’re going to participate this year in #GivingTuesday, and here are the 10 easy Giving Tuesday ideas they gave us: 1. Social media 2. E-blast 3. Announcement on website 4. Video 5. Social media posts with content tied to their annual appeal 6. Match dollars raised 7…. Read More »

Giving Tuesday Infographic

What is Giving Tuesday and How Do I Promote It?

#GivingTuesday #GivingTuesday™ (#GT) is a movement to create a national day of giving added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday. In the same way that retail stores take part in Black Friday, this movement wants the giving community to come together for #GivingTuesday. It’s a response for giving back… Read More »

Greater Giving Tuesday

Giving Tuesday Has Shown That Social Media Works!

#GivingTuesday has shown that social media works! Whether you already have a social media presence or you’ve never posted before, your #GivingTuesday campaign is the ideal opportunity to join the conversation, gain supporters, and raise funds for your constituents. Here are 10 steps for your nonprofit to roll out your Giving Tuesday social media campaign:… Read More »