Fundraising Tips & Tricks

The Importance of Keeping the Goals You’ve Set for 2020

Fundraising strategies have undergone drastic changes and nonprofits everywhere are turning to innovative ways to continue reaching for their goals. For some, this means increasing their traditional and digital marketing, for others it means stepping into the new world of live virtual events. Whichever method your organization chooses to use to reach potential donors, the… Read More »


Best Practices: Creating a Strong Appeal

Delivering a good fundraising appeal is your avenue to reaching potential donors. Whether your mission is simple or multi-layered, there is a lot to accomplish. It must be broad enough to be meaningful to people from differing background, compelling enough to impact them emotionally, and include an effective call to action that will motivate them… Read More »


How to Engage Guests Before Your Virtual Event

Part of our Virtual Fundraising Event and Gala series, view more articles here – Virtual Fundraising Events Fundraising season is looking a little different this year, as more nonprofits than ever have turned to holding virtual events. And it’s presenting some new challenges—without the opportunity to connect with your would-be bidders in person, how do… Read More »


Creating a Connection with Your Virtual Audience

Part of our Virtual Fundraising Event and Gala series, view more articles here – Virtual Fundraising Events Keeping your audience engaged, inspired, and motivated during a virtual event poses a unique challenge. You have about thirty seconds to grab their attention and from that moment on you are competing with their devices, interruptions from other… Read More »


Help! What To Do When Your Silent Auction Guests Lose Focus

Regardless of how many strategies you employ, you may find your silent auction staggering under an audience that has lost its focus. It’s a problem your emcee may notice first, but it’s problem he cannot solve with his engaging personality alone. Find out more about working with a silent auction audience in Greater Giving’s webinar… Read More »


How to Handle Match Donations for Your Fund-A-Need

It’s exciting to receive a large donation for your Fund-A-Need campaign. But how do you use these donations so they inspire more giving, rather than intimidate people? Mark Schroeder is a certified benefit auctioneer and shared his insights on large gifts during our recent webinar, 7 Essentials to Fund-a-Need Success with Auction brio LLC. Types… Read More »


Create an Inspiring Fund-A-Need Video

If you want to really connect your audience with your Fund-A-Need, one of the best tools is an inspirational video. In just a few minutes, you can set the mood and show your audience how important their contributions are and the impact they can have. In our recent webinar, 7 Essentials to Fund-a-Need Success with… Read More »


Jumpstart Lasting Donor Relationships at Your Annual Event

A well-attended, profitable fundraising event takes time to build—most organizations find it takes years for it to generate a significant portion of their income. It requires a great investment at the outset and careful maintenance along the way to keep the momentum going. And the wheels of profitable events only churn because of the enduring… Read More »


The Efficiency and Security Benefits Found in Event Management Software

Event planners typically name efficiency and security as the top features they require when deciding whether or not to include a software program in their event management toolbox. With the goal of attendee satisfaction at top of mind, splurging on an event management software program may seem like an unnecessary luxury that benefits only the… Read More »


A Look at Generational Differences in Giving

How do different age groups view philanthropy? How do giving patterns vary across the generations? How is the idea of “giving back” changing as younger generations take their place in society? In its Annual Report on Philanthropy for 2018, Giving USA explores these questions. Generational Giving Patterns Citing a study presented by the Blackbaud Institute… Read More »