Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out requires a message that can cut the noise while staying consistent in its message. Many of these promotional efforts, like social media campaigns targeting your… Read More »
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. With a few exceptions during hard-hit recession years, Americans have increased their charitable donations nearly every year since… Read More »
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should be engaged in your program, yet as you look around at your attendees you notice only half the room is paying attention. Before we begin,… Read More »
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient… Read More »
Another big opportunity in event promotion is here and the good news is you are probably already using it! Instagram, that fun and easy-to-use sharing app on your mobile phone, has evolved into a tool that adds another dimension to your event’s promotional strategy. Sharing images of your event draws people into your story and… Read More »
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses… Read More »
The Twitter-verse has become a very crowded place, but you can still create visibility. By adjusting and modifying your tweeting strategy, you will help to maximize the impact of your tweets and increase awareness surrounding your nonprofit’s event. Employing these marketing rules to your Twitter action plan will help you get the most out of… Read More »
Continuing our article on Turning Facebook Followers into Event Attendees, read Part 1 here ». Phase Three: Converting Viewers to Attendees Converting followers into event attendees is the number one goal of your Facebook ad, and offering a tool that makes it easy for them to register will help you “seal that deal.” Be sure you… Read More »
From hearing about an event, all the way through to registration, your Facebook followers unknowingly begin traveling through a marketing process the moment they click on your event advertisement. It’s a four-step process that has been carefully developed to “Capture, Nurture and Convert” followers, as well as encourage them to “Share” your message, transforming them… Read More »
This information and more comes from our webinar, It’s Beginning to Look a Lot Like Auction Profits. You’ve put a lot of effort into your auction: You’ve procured a select offering of high-quality items, you’ve written stellar descriptions for these auction packages and you’ve pre-promoted your best items ahead of time. Now It’s event night… Read More »