Activate the supporter base you already have to get the word out about your GivingTuesday campaign—and be the first to reach BRAND NEW donors. Reminder: This years annual celebration of #GIVINGTUESDAY 2021 will be on NOVEMBER 30th! Inside the fundraising community, #GivingTuesday is a well-known annual event. And by conventional wisdom, this worldwide day of… Read More »
Online giving is the future of fundraising, but not all nonprofits are prepared for it. Shouldn’t you be capitalizing on the potential of e-giving, too? Online giving has been an important branch of fundraising for more than a decade now—but the pandemic has made the ability to accept donations digitally an absolute necessity. Donations made… Read More »
Save money and a ton of time this year end giving season—just create your donation page to start accepting contributions online, and automatically handle recurring donations to encourage repeat donors. Why is online giving so critical to year-end fundraising? With the biggest season for giving almost upon us, we’ve been talking a lot about how… Read More »
Use your existing marketing and inspirational stories to jumpstart a killer micro-donation campaign! What are micro-donations? Micro-donations are those small contributions of $5, $10 or $20 that many fundraisers dismiss or overlook as insignificant. But dozens—or hundreds, or thousands!—of micro-donations can mean a stable source of revenue, or even funding a whole new project. This… Read More »
Harness today’s LARGEST donor demographic with these quick and effective micro-philanthropy strategies. We posted recently about how Small Donors are Giving Big since the pandemic began, and that trend doesn’t show signs of slowing down. “Crowdfunding” platforms, where hundreds of individuals can give in small amounts for a specific cause, have exploded in the last… Read More »
Whether it’s your first year participating in this wildly successful global day of giving or your ninth year, follow these tips to spread awareness about your organization and maximize those donations. What is GivingTuesday, and why should my organization participate? After the festivities of Thanksgiving and the shopping frenzy of Black Friday and Cyber… Read More »
In the age of COVID, organizations have had to change up how they throw events. Hosts need to factor in attendee safety while still hosting effective fundraisers, awareness-raising events, and team-building activities to keep moving forward. With in-person events not always an option, virtual scavenger hunts have emerged as a popular and engaging digital event… Read More »
At the very start of the pandemic, The Dougy Center seized virtual fundraising by the horns and held their very first online-only event. The development team learned and grew a lot over the last year, and now they’ve done it again: their second virtual event, the 2021 Reflection Benefit, was a week-long festival of activities… Read More »
The 2021 Thought Leadership Virtual Summit presented by Artisan Auctions spanned 3-days of virtual learning, networking, and community building for nonprofit fundraisers from across the country. The shift to the virtual event space in the spring of 2020 forced us as fundraisers to redefine the traditional ballroom gala event. As we look ahead into the… Read More »
The recent surge in small, individual donations may shape the future of nonprofit fundraising. So how do you capitalize on it? As the pandemic swelled in 2020, so did generosity from everyday people. GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years,… Read More »