Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and colleagues and share your stories on social media. This year, #GivingTuesday is… Read More »
It’s probably no surprise that online giving trends are on the rise. In the Annual Report on Philanthropy for 2017, Giving USA examined online giving trends in detail, providing insights into fundraising results from email campaigns, direct online giving and social media engagement. Email Fundraising Overall, email fundraising increased in 2017 compared to 2016. Representing… Read More »
You’ve got the spotlight, you’ve got the stage, you’ve got the topic —now it’s time to pull out all the stops for a memorable keynote speech that will captivate your audience and fill them with the spirit of giving! The pressure is on when a speaker takes the stage. For many, this can bring out… Read More »
This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to… Read More »
Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out requires a message that can cut the noise while staying consistent in its message. Many of these promotional efforts, like social media campaigns targeting your… Read More »
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. With a few exceptions during hard-hit recession years, Americans have increased their charitable donations nearly every year since… Read More »
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should be engaged in your program, yet as you look around at your attendees you notice only half the room is paying attention. Before we begin,… Read More »
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient… Read More »
Another big opportunity in event promotion is here and the good news is you are probably already using it! Instagram, that fun and easy-to-use sharing app on your mobile phone, has evolved into a tool that adds another dimension to your event’s promotional strategy. Sharing images of your event draws people into your story and… Read More »
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses… Read More »