Have you heard about #GivingTuesday™ (#GT) — the global day of giving? Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and… Read More »
There’s a growing trend among parents, engaged couples and folks from all walks of life, to replace traditional gift giving with gift donating. From birthdays to weddings to graduations and more, people are requesting that their friends and families join them in supporting a cause rather than giving gifts. Parents, in particular, are starting to… Read More »
What does ‘good stewardship’ mean to your organization? For some nonprofits, stewardship simply means remembering to thank donors when they donate their time and/or money—immediately before the organization solicits donors for more time and/or money. This reactionary stewardship model defines stewardship as what an organization does for a donor after they’ve made a gift. In… Read More »
Simply taking the time to communicate the words “thank you” can be very powerful. Giving thanks to everyone who supports your organization shouldn’t be saved for a specific time of year—it should take place year-round. Thanking your supporters should come from a place of sincerity—not just a checkbox on your list of things to do…. Read More »
In our previous post, “Google Analytics for Nonprofits—Getting Started”, we talked about configuring your website for Google Analytics reporting along with some initial concepts of analyzing your new data. As you begin to navigate Google Analytics (GA) and see what it can do, you’ll find that there are upwards of 100 reports available—without adding any… Read More »
Auctions using online bidding technology for mobile bidding events and/or online auctions typically generate more revenue—nonprofits have reported an increase of up to 30%. Providing guests with the ability to bid via mobile devices will open your auction up to many benefits that will help increase the amount you can raise at your event (or anywhere… Read More »
This post is the second in a series designed to open you up to a new way of viewing sponsors and their role within your nonprofit’s overall strategy. These posts are based on the “Sponsorship Strategy: Recruiting and Keeping Sponsor Partners” eBook from the Greater Giving Fundraising Excellence Series. Each new post focuses on a… Read More »
One of the hardest things to do when you’re planning an auction is to procure those hot items you know your audience wants—items so unique they can’t be found anywhere else. If you’re lucky, you already have an established group of donors who, year after year, give you exactly what you’re looking for. Yet the… Read More »
Fundraising compliance is a complex topic. Forty-four states have laws concerning fundraising, and forty-one states require charities to register to solicit donations. There are straightforward rules for nonprofits soliciting funds through traditional methods such as phone calls, mailings, and grants. However, online fundraising is a little more tricky. The advent of social media, email, mobile… Read More »
Are you seeing a stream of new faces in your building, searching for elusive invisible creatures with their phones? People everywhere have jumped on the Pokémon Go craze—a smart phone app that uses your actual surroundings to create a scavenger hunt for Pokémon. How can you capitalize on this unexpected traffic without losing your focus? Pokémon… Read More »