Accurately entered donor information is invaluable to fundraising. It tells you who your contributors are and provide the foundation for all the strategies and tactics that will get you to your goals. Acquiring data at an event ensures you get the most current, accurate information. However, capturing the information that will best aid you in… Read More »
Event planners are well aware of the anxiety they feel just as the doors open on their event. It comes with the work. But, have you ever thought about the anxiety your guests feel as they walk through your venue’s doors? Your guests arrive expecting a fun night of fundraising for their favorite nonprofit. They… Read More »
The perfect fundraising strategy. It’s something that administrators spend months working on until all the right details are in place with the activities, dates, campaign objectives, communication schedules, tactics, and donor-tracking information ready to turn ideas into action. They are the plans you’ll use to get you, step-by-step, to your ultimate fundraising goals. If effective,… Read More »
A well-attended, profitable fundraising event takes time to build—sometimes years go by before it generates a significant portion of an organization’s income. A long-term donor relationship also takes time to develop. Someone who gives to the organization regularly, who anticipates every fundraising event with excitement and loves to get involved is a donor who’s been… Read More »
Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups that are most likely to respond to the message they want to deliver. It’s a good strategy if executed correctly, but there is a downside… Read More »
This is the fifth post in a series about holding your first fundraising event on a short timeline. While Greater Giving usually recommends our nonprofits start planning at least nine months ahead of time, that’s not always possible—so we created The Definitive Guide to Successfully Running Your First Fundraising Auction to help you prioritize your time and resources on… Read More »
This post is the tenth in a series of posts based on the “Best Practices for School Auctions” whitepaper from the Greater Giving Fundraising Excellence Series. Each new post covers the unique challenges school auction planners face, and how to overcome those challenges. Read additional articles: School Auctions Series. Putting on an auction is a huge job… Read More »
Sending out a thank you letter or making a call to convey your gratitude are great ways to let donors know how much you appreciate their contribution. It’s a must-do task for nonprofits if they plan to ask for more funding in the future and donors notice if that important communication step is overlooked. Both… Read More »
This post is the seventh in a series of posts based on the “Best Practices for School Auctions” whitepaper from the Greater Giving Fundraising Excellence Series. Each new post covers the unique challenges school auction planners face, and how to overcome those challenges. Read additional articles: School Auctions Series Volunteers are not paid and not required to… Read More »
Test-giving, or under-giving, is a common activity for new donors. First-time donors contribute a small amount, maybe towards a specific project or at an event, then wait to see what response they receive before deciding to contribute again. It’s an effective tactic used by skeptics to learn more about the nonprofit, but it also provides… Read More »