One tried-and-true method that has stood the test of time is the brick fundraiser.
When it comes to fundraising, innovation and creativity are key to capturing the attention and support of your community. Whether you’re representing a school, church, memorial, museum, hospital, sports team, or park, a brick fundraiser offers a unique and enduring way to engage supporters while leaving a lasting mark. In this article, we’ll explore the ins and outs of brick fundraisers and how to make them a successful venture with the help of Greater Giving.
The Foundation of Brick Fundraisers
Bricks fundraisers are a classic approach to community fundraising, offering participants the opportunity to have their names, messages, or dedications engraved onto individual bricks, tiles, or granite pieces. These personalized elements are then assembled in a designated space, creating a meaningful and lasting tribute that becomes an integral part of the chosen location.
Selecting the Right Size and Material
The first step in launching a bricks fundraiser is to identify the size of the bricks you’ll be using. Common sizes include 4×8, 8×8, and even 12×12 inches. Moreover, these bricks can be crafted from brick material itself, elegant tiles, or enduring granite. The choice of size and material should align with the aesthetic and purpose of the space you’re working with.
Collaborating with a Brick Mason
Partnering with a skilled brick mason is crucial. They will help you determine the exact number of bricks needed to fill the designated area. Remember, it’s always advisable to order extra blank bricks to accommodate any gaps that may arise during the installation process.
Identifying an Engraved Brick Supplier
Before setting your pricing structure, it’s imperative to find a reliable brick engraver or supplier. Engage in a dialogue with them to clarify essential details:
- Engraving Process: Inquire about their engraving process, as this can impact the longevity of the bricks. High-quality engraving ensures the messages remain clear and legible over time.
- Turnaround Time: Understanding the time it takes from order placement to delivery is crucial for your campaign’s timeline and donor expectations.
- Quality Assurance: Ask if the supplier guarantees replacements for any bricks that might chip or crack during the engraving or installation process.
- Character and Line Limits: Determine the character limit per line and the line limit per brick. This information will guide your supporters in crafting their messages.
Creating Order Forms and Establishing a Timeline
Simplify the donation process by offering both print and online order forms. This caters to varying preferences and accessibility. To generate a sense of urgency and engagement, set a clear timeline for the installation. This not only creates a deadline for donations but also ensures a limited quantity of bricks, enhancing their exclusivity.
Spreading the Word: Marketing Your Brick Fundraiser
Effective marketing is crucial to the success of any fundraiser. Here’s how you can maximize the impact of your bricks campaign:
- Email Campaign: Announce your bricks fundraiser through a well-crafted email to all your supporters. Share the significance of the project and how they can contribute.
- Paid Advertising: Consider investing in paid advertising, such as social media ads or local media outlets. This widens your reach and increases the chances of garnering support from beyond your immediate community.
- Direct Mail: Traditional methods like direct mail still hold value. Send out physical mailers to targeted individuals or businesses who may be interested in participating.
- Social Media: Leverage the power of social media platforms to regularly update your audience about the progress of the campaign. Share compelling stories and visuals that showcase the impact of their contributions.
- Media Engagement: Invite local media outlets to tour the area of installation. This can result in valuable coverage that brings more attention to your cause.
Building a Lasting Legacy: Brick Installation Ceremonies
The installation of the bricks can be an emotional and memorable event. Consider hosting an installation ceremony to honor the participants and their contributions. This event not only celebrates the generosity of your supporters but also solidifies the sense of community that the fundraiser has fostered.
In conclusion, brick fundraisers offer an enduring way to connect your community while supporting your cause. From collaborating with experts to market the initiative, this approach creates a tangible, lasting legacy that will continue to inspire for generations to come. So why wait? Start building your brick fundraiser today and pave the way to a brighter future!