Fundraising Tips & Tricks

How to Create a Speaker’s Toolbox

You’ve got the spotlight, you’ve got the stage, you’ve got the topic —now it’s time to pull out all the stops for a memorable keynote speech that will captivate your audience and fill them with the spirit of giving! The pressure is on when a speaker takes the stage. For many, this can bring out… Read More »


Keeping Your Emails Out of the Junk Folder

  This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to… Read More »


The Four Pillars of Good Media Relationships

Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out requires a message that can cut the noise while staying consistent in its message. Many of these promotional efforts, like social media campaigns targeting your… Read More »


Giving Trends – 40 Years of Increasing Donations

Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. With a few exceptions during hard-hit recession years, Americans have increased their charitable donations nearly every year since… Read More »


6 Tips for Hosting a Multi-Generational Event

Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should be engaged in your program, yet as you look around at your attendees you notice only half the room is paying attention. Before we begin,… Read More »


How to Write—and Not Write—a Gripping Hook

This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient… Read More »


Instagram Tips and Tools for Event Promotion

Another big opportunity in event promotion is here and the good news is you are probably already using it!  Instagram, that fun and easy-to-use sharing app on your mobile phone, has evolved into a tool that adds another dimension to your event’s promotional strategy. Sharing images of your event draws people into your story and… Read More »


5 Stages of the Capital Campaign

This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses… Read More »


Tips and Tools for Tweeting Your Next Event

The Twitter-verse has become a very crowded place, but you can still create visibility. By adjusting and modifying your tweeting strategy, you will help to maximize the impact of your tweets and increase awareness surrounding your nonprofit’s event. Employing these marketing rules to your Twitter action plan will help you get the most out of… Read More »