Fundraising Tips & Tricks

How Wealth Relates to Donations

With 2017 being a record-breaking year for giving—over $410 billion was donated to charitable causes—it’s helpful to understand how wealth relates to giving. In its Annual Report on Philanthropy for 2017, Giving USA provides some valuable insights into the interplay between wealth and giving. For instance, America’s richest individuals experienced a substantial increase in wealth… Read More »


Nonprofit Internships: Making the Most of the Experience

From being a gopher to manning a phone bank during a fundraiser; non-profit internships play an invaluable role in a nonprofit’s success. They are committed to the work, have new ideas and their commitment to your mission carries on long after their participation in your internship program ends. Nonprofit internships offer benefits to both the… Read More »


How to Make the Most of Matching Gifts

Matching gifts are the best kept secret in fundraising. What’s odd is that no one is going out of their way to keep the secret about matching gift donations, yet donors have no idea that they could be eligible to double their donations to their favorite nonprofits. So what exactly are these matching gifts? Simply… Read More »


Emoji - From Pexels

Emoji in Email Subject Lines ⚠️ Proceed with Caution

This post about emoji in email subject lines was originated from a great conversation at Greater Giving’s Thought Leadership Summit this past year. When raising money through fundraising events or capital campaigns, communication with supporters and donors is paramount for nonprofit organization success. Email has proven to be one of the most effective channels to… Read More »


Giving Tuesday 2018 Basics

Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and colleagues and share your stories on social media. This year, #GivingTuesday is… Read More »


Online Giving Trends Upward in 2017

It’s probably no surprise that online giving trends are on the rise. In the Annual Report on Philanthropy for 2017, Giving USA examined online giving trends in detail, providing insights into fundraising results from email campaigns, direct online giving and social media engagement. Email Fundraising Overall, email fundraising increased in 2017 compared to 2016. Representing… Read More »


How to Create a Speaker’s Toolbox

You’ve got the spotlight, you’ve got the stage, you’ve got the topic —now it’s time to pull out all the stops for a memorable keynote speech that will captivate your audience and fill them with the spirit of giving! The pressure is on when a speaker takes the stage. For many, this can bring out… Read More »


Keeping Your Emails Out of the Junk Folder

  This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to… Read More »


The Four Pillars of Good Media Relationships

Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out requires a message that can cut the noise while staying consistent in its message. Many of these promotional efforts, like social media campaigns targeting your… Read More »


Giving Trends – 40 Years of Increasing Donations

Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. With a few exceptions during hard-hit recession years, Americans have increased their charitable donations nearly every year since… Read More »