It’s probably no surprise that online giving trends are on the rise. In the Annual Report on Philanthropy for 2017, Giving USA examined online giving trends in detail, providing insights… Read More »
Fundraising Tips & Tricks
How to Create a Speaker’s Toolbox
You’ve got the spotlight, you’ve got the stage, you’ve got the topic —now it’s time to pull out all the stops for a memorable keynote speech that will captivate your… Read More »
Keeping Your Emails Out of the Junk Folder
This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits:… Read More »
The Four Pillars of Good Media Relationships
Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out… Read More »
Giving Trends – 40 Years of Increasing Donations
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving… Read More »
6 Tips for Hosting a Multi-Generational Event
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should… Read More »
How to Write—and Not Write—a Gripping Hook
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
Instagram Tips and Tools for Event Promotion
Another big opportunity in event promotion is here and the good news is you are probably already using it! Instagram, that fun and easy-to-use sharing app on your mobile phone,… Read More »
5 Stages of the Capital Campaign
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
Tips and Tools for Tweeting Your Next Event
The Twitter-verse has become a very crowded place, but you can still create visibility. By adjusting and modifying your tweeting strategy, you will help to maximize the impact of your… Read More »