You’re Missing Out on Year-End Campaign Dollars Right Now

Most fundraisers are leaving perfectly good money on the table because they aren’t giving their donors a quick, easy way to donate during the busiest times of the year.

I can guarantee that if donating online is not available year-round, you’re already missing out on potential dollars. Who has time between the Giving Season, New Years, family visiting, and entertaining to write out a check and drop it in the mail?

The easier it is to donate, the greater chance people will do it.

Not only should donating be easy to do on a donor’s own time—it shouldn’t require coming to your office or attending an event, either. Allow donors from anywhere to donate, and you’ll increase visibility to donors outside your immediate community who are interested in your cause.

So how do you make donating easy and accessible from everywhere, at any time?

Well, what do most people have near them always?

A mobile device. A computer. The internet!

If you’re not already providing donors a simple way to donate to your cause online, well—you’re leaving perfectly good money sitting on the table.

These days, people have their phones with them 24/7. The moment someone hears about you, or remembers it’s that time of year again… all your donors have to do is pick up the phone and enter their credit card information.

Add a DONATE button to your end-of-year appeal emails so all donors have to do is click!

At the end of the year, everyone is focused on family, cooking, entertaining, celebrating—making every minute count.

Asking a donor to fill out a long paper form and mail it in, or click through webpage after webpage, can be the difference between a donor completing their donation… and giving up.

Give your donors an easy and secure way to to donate.

Take your donors’ safety and security as seriously as you take your own! Keeping donor information on paper—especially sensitive information such as addresses or credit card numbers—is a security hazard.

In an age where identity theft and credit card fraud run rampant, taking donations on paper doesn’t instill a lot of confidence. Protecting your donors’ personal information is just as important as getting the donation at all.

Online donations aren’t only more secure… it’s also easier for you!

Build your audience with an Online Payments donation form.

When someone donates through your Greater Giving online form, all of their contact information is automatically collected and stored for future events.

Now you can use that contact information to reach out to your donors again for future opportunities to participate, and watch your audience grow.

So how do I set up my one-click donation form?

If you’re a current Greater Giving Event Software client, there’s a good chance you already have our online donation platform, Online Payments. Many clients have it but don’t use it effectively. Just think how much money is being left on the table every day!

If you aren’t sure whether or not you have our Online Payments product, just give us a call! We’re happy to help you out. Contact Us Here.

And if you aren’t a current Greater Giving client yet, it’s easy to sign up for Online Payments—and you don’t need to commit to a whole software bundle.

Make donating easy, fast, and fun for your donors—and raise more money!

And remember: there’s more than one “end of the year” event.

The biggest benefit of a simple, one-click online donation form is that it allows giving year round. If you’re only focusing on the year-end campaign, you’re not capitalizing on donors who might be fatigued by then.

Push your ongoing capital campaigns before the holiday crunch hits. Don’t forget about Giving Tuesday, an event in early December after the shopping rush, where people are already prepared to donate.

Just link to your Online Payments donation form whenever you send out an email, and give your donors the opportunity to support you!

Share your thoughts