Social Media for Nonprofits

#GivingTuesday Social Media

8 Social Media Tips for #GivingTuesday You Can Do Today

Tips for #GivingTuesday During the holiday season, consumers are barraged with messages about buying and spending. But once a year, between Cyber Monday and Black Friday, the world unites to give to charity instead, under the hashtag #GivingTuesday. The campaign has been incredibly effective, with over $45 million donated on the big day last year…. Read More »

Future of Email

The Future of Email to 2025

The sky’s the limit when it comes to the future of email. We broke barriers and learned critical lessons during political campaigns of 2012—and then brought those best practices to mission-driven organizations across the country. Over the past year, as email volume has reached new heights with campaigns and organizations striving to hit ambitious fundraising goals,… Read More »


The Perfect Amount of Email Content

Write an email with the perfect amount of content.   People are on email overload; however, it is still arguably one of the most effective means of solicitation (right along with those handwritten letters). Understanding how much content to add into one email helps you to:   Produce results Maintain an effective email strategy Get your… Read More »

Instagram for Nonprofits

Instagram For Nonprofits: 3 Tips For Getting Started

(Image: Photo by @jaredwhitney | Taken for the “Stand With Me” campaign aimed at ending child slavery – see Instagram For Nonprofits Instagram is an incredibly powerful way to reach your target audience in a personal and creative way while maximizing your potential to reach large groups. Here is everything you need to know to start… Read More »

Engage volunteers on social media

How to: Volunteer Retention for a Lifetime

Experience volunteer retention for a lifetime with these cutting-edge methods for 2015. Finding and recruiting a skilled volunteer is a pretty significant investment of time and effort. Once you do acquire that rockstar volunteer, keep them engaged and appreciated! A volunteer who believes in the cause and loves the work they do is a volunteer for… Read More »

Fundraising Challenges

Fundraising Challenges

Your organization offers a valuable service to the community and you are passionate about raising funds to accomplish your mission. Sometimes, though, the work of raising funds can be a bit daunting. Luckily, Greater Giving is here to make your life easier. Let’s take a look at some fundraising challenges and the tools that can… Read More »

nonprofit branding

Splash Org’s Peter Drury on Nonprofit Branding & Marketing

Our Senior Marketing Manager, Jill Boyer, sat down with Peter Drury, Director of Strategy with Splash in Seattle, WA to talk marketing, nonprofit branding, and peer-to-peer fundraising.   Peter and Jill discussed how Splash’s marketing strategies have aided its fundraising, and more specifically, what prompted the organization’s re-brand. Seven years old, Splash’s original name was “A Child’s Right”. Its mission… Read More »