Tips for #GivingTuesday During the holiday season, consumers are barraged with messages about buying and spending. But once a year, between Cyber Monday and Black Friday, the world unites to give to charity instead, under the hashtag #GivingTuesday. The campaign has been incredibly effective, with over $45 million donated on the big day last year…. Read More »
The sky’s the limit when it comes to the future of email. We broke barriers and learned critical lessons during political campaigns of 2012—and then brought those best practices to mission-driven organizations across the country. Over the past year, as email volume has reached new heights with campaigns and organizations striving to hit ambitious fundraising goals,… Read More »
Write an email with the perfect amount of content. People are on email overload; however, it is still arguably one of the most effective means of solicitation (right along with those handwritten letters). Understanding how much content to add into one email helps you to: Produce results Maintain an effective email strategy Get your… Read More »
(Image: Photo by @jaredwhitney | Taken for the “Stand With Me” campaign aimed at ending child slavery – see standwithmemovie.com) Instagram For Nonprofits Instagram is an incredibly powerful way to reach your target audience in a personal and creative way while maximizing your potential to reach large groups. Here is everything you need to know to start… Read More »
Top 5 Ways to Engage Your Board Members via Social Media Include a social media checklist to your Board Member welcome packet (e.g. “step 1: follow us on social media”, and include of the profiles they should follow.) Call your donor or setup a 1:1 coffee to discuss where they’re at. This is to say –… Read More »
How to Promote Your Event on Facebook Whether or not you’re audience and donor-base are on Facebook, you should have an event listed for your fundraiser for three reasons: it’s easy to do, you open up an opportunity to gain access to millennials, and you have a place to further promote your brand. While creating it… Read More »
Experience volunteer retention for a lifetime with these cutting-edge methods for 2015. Finding and recruiting a skilled volunteer is a pretty significant investment of time and effort. Once you do acquire that rockstar volunteer, keep them engaged and appreciated! A volunteer who believes in the cause and loves the work they do is a volunteer for… Read More »
Marketing for a nonprofit can be tricky. You not only need to build awareness and generate interest in your organization, but you generally need to win over people’s hearts and minds in order to get them to support your cause. There are various reasons why nonprofits should take advantage of the power of social media…. Read More »
Your organization offers a valuable service to the community and you are passionate about raising funds to accomplish your mission. Sometimes, though, the work of raising funds can be a bit daunting. Luckily, Greater Giving is here to make your life easier. Let’s take a look at some fundraising challenges and the tools that can… Read More »
Our Senior Marketing Manager, Jill Boyer, sat down with Peter Drury, Director of Strategy with Splash in Seattle, WA to talk marketing, nonprofit branding, and peer-to-peer fundraising. Peter and Jill discussed how Splash’s marketing strategies have aided its fundraising, and more specifically, what prompted the organization’s re-brand. Seven years old, Splash’s original name was “A Child’s Right”. Its mission… Read More »