Increase Donations


Fund-A-Need: How to Choose the Right Need to Fund

In this first of a series of articles, we’ll explore how to create a compelling Fund-A-Need that connects with your audience and inspires them to give. The Fund-A-Need is a valuable tool for any organization. It can raise funds for anything from classes to a whole new building in a very short time. Essentially, you… Read More »



Raise More by Hiring an Auctioneer

You’ve put quite a bit of effort into planning your fundraising event. You’ve spent a lot of money, too. You may be wondering whether it’s worth it to spend those last remaining dollars from your event budget on an auctioneer. After all, you do have an emcee, so why can’t he or she lead the… Read More »


The Good News and Bad News About Segmenting Donors

Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups that are most likely to respond to the message they want to deliver. It’s a good strategy if executed correctly, but there is a downside… Read More »


5 Easy Ways to Build Your Email List

Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us expect genuine communication in the inbox, rather than a wall of ads. It’s not a coincidence that email remains one of the most lucrative ways… Read More »


Giving Tuesday 2017 | #GivingTuesday

#GivingTuesday will be celebrating its five-year anniversary in 2017 and many organizations are gearing up to make this year the most charitable yet! Following on the heels of Black Friday and Cyber Monday, #GivingTuesday is a day to recover from retail madness and begin the charitable season.  It’s designed for people to get involved in… Read More »



Restaurant Row – What To Do With Restaurant Gift Cards

Rather than take up valuable space in your silent auction, why not simplify the process and offer restaurant gift cards for immediate sale? Everyone likes to eat out, and restaurant gift cards are great revenue generators; however, sometimes you have so many it becomes a distraction from larger items. A great solution is to create… Read More »