There are several points during the year when donors expect to interact with a nonprofit they support —the lead up to an event or the conclusion of a major project, for example—but choosing to only be in contact with your donor community during those special moments may be undercutting your efforts to deepen relationships with… Read More »
Whether it’s sending out an ask, an update on a project, or a thank you letter, a nonprofit’s message isn’t effective unless it reaches the right donor at the right time. Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. Understanding the basics… Read More »
You have just 2 minutes with a prospective donor. It’s time to #NailYourPitch. One of the most common situations you’ll find yourself in working in the nonprofit field: Having a casual conversation with someone—someone who might even be a prospective sponsor or major donor!—and getting the question, “So what does your organization do?” This is… Read More »
You’ve put a lot of work into planning your Fund-A-Need campaign. How do you ensure it will be successful? In our recent webinar, 7 Essentials to Fund-a-Need Success with Auction brio LLC, Mark Schroeder shared his insights. Tapping into years of experience as a certified benefit auctioneer, Mark listed the things to watch out for… Read More »
You work hard to attract new people to support your cause every year. But how many actually come back? Across the country, 75% of all first-time donors don’t return to the organization the following year. What can you do to turn this statistic around? Mark Schroeder, certified benefit auctioneer, shared with us his strategies for… Read More »
Today’s donors come in all ages and genders, and each demographic brings with it their own specific expectations in communication and how and why they choose to give. A better understanding of each group will help you at every level of your fundraising plan. Women v. Men Donors When looking at the gender of a… Read More »
In this first of a series of articles, we’ll explore how to create a compelling Fund-A-Need that connects with your audience and inspires them to give. The Fund-A-Need is a valuable tool for any organization. It can raise funds for anything from classes to a whole new building in a very short time. Essentially, you… Read More »
Most fundraisers are leaving perfectly good money on the table because they aren’t giving their donors a quick, easy way to donate during the busiest times of the year. I can guarantee that if donating online is not available year-round, you’re already missing out on potential dollars. Who has time between the Giving Season, New… Read More »
You’ve put quite a bit of effort into planning your fundraising event. You’ve spent a lot of money, too. You may be wondering whether it’s worth it to spend those last remaining dollars from your event budget on an auctioneer. After all, you do have an emcee, so why can’t he or she lead the… Read More »
Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups that are most likely to respond to the message they want to deliver. It’s a good strategy if executed correctly, but there is a downside… Read More »