You work hard to attract new people to support your cause every year. But how many actually come back? Across the country, 75% of all first-time donors don’t return to the organization the following year. What can you do to turn this statistic around? Mark Schroeder, certified benefit auctioneer, shared with us his strategies for… Read More »
Today’s donors come in all ages and genders, and each demographic brings with it their own specific expectations in communication and how and why they choose to give. A better understanding of each group will help you at every level of your fundraising plan. Women v. Men Donors When looking at the gender of a… Read More »
In this first of a series of articles, we’ll explore how to create a compelling Fund-A-Need that connects with your audience and inspires them to give. The Fund-A-Need is a valuable tool for any organization. It can raise funds for anything from classes to a whole new building in a very short time. Essentially, you… Read More »
Most fundraisers are leaving perfectly good money on the table because they aren’t giving their donors a quick, easy way to donate during the busiest times of the year. I can guarantee that if donating online is not available year-round, you’re already missing out on potential dollars. Who has time between the Giving Season, New… Read More »
You’ve put quite a bit of effort into planning your fundraising event. You’ve spent a lot of money, too. You may be wondering whether it’s worth it to spend those last remaining dollars from your event budget on an auctioneer. After all, you do have an emcee, so why can’t he or she lead the… Read More »
Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups that are most likely to respond to the message they want to deliver. It’s a good strategy if executed correctly, but there is a downside… Read More »
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us expect genuine communication in the inbox, rather than a wall of ads. It’s not a coincidence that email remains one of the most lucrative ways… Read More »
#GivingTuesday will be celebrating its five-year anniversary in 2017 and many organizations are gearing up to make this year the most charitable yet! Following on the heels of Black Friday and Cyber Monday, #GivingTuesday is a day to recover from retail madness and begin the charitable season. It’s designed for people to get involved in… Read More »
Have you had the same fundraising event year after year? The same chicken dinner? The same gala venue? The same silent auction? How do you change things up this year? Are there new and creative ways to generate revenue? Yes, they do exist! One way to mix it up is to have a Pay-to-Play fundraiser…. Read More »
Rather than take up valuable space in your silent auction, why not simplify the process and offer restaurant gift cards for immediate sale? Everyone likes to eat out, and restaurant gift cards are great revenue generators; however, sometimes you have so many it becomes a distraction from larger items. A great solution is to create… Read More »