Email Marketing For Nonprofits

Greater Giving knows email marketing for nonprofits is an essential part of your fundraising efforts. To help, we created The Definitive Guide to Better Nonprofit Email Engagement. This guide covers everything you need to effectively engage your donors, potential donors, volunteers and sponsors.

  • Reaching out to your audience and growing your email list.
  • Frequency and length of email communications.
  • Messaging, subject lines, and email content.
  • Inspiring action.
  • Tools for gauging effectiveness.
  • Creating and implementing a top-level strategy to maximize effectiveness—and by extension, making your time go farther.
  • Using for-profit business tools to manage and maintain your organization’s email reputation.

These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing guide. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient responses and adjusting your email approach accordingly.