For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. Your GivingTuesday Campaign is a chance to promote your brand in… Read More »
Email Marketing For Nonprofits
Greater Giving knows email marketing for nonprofits is an essential part of your fundraising efforts. To help, we created The Definitive Guide to Better Nonprofit Email Engagement. This guide covers everything you need to effectively engage your donors, potential donors, volunteers and sponsors.
- Reaching out to your audience and growing your email list.
- Frequency and length of email communications.
- Messaging, subject lines, and email content.
- Inspiring action.
- Tools for gauging effectiveness.
- Creating and implementing a top-level strategy to maximize effectiveness—and by extension, making your time go farther.
- Using for-profit business tools to manage and maintain your organization’s email reputation.
These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing guide. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient responses and adjusting your email approach accordingly.
Keeping Your Emails Out of the Junk Folder
This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits:… Read More »
5 Easy Ways to Build Your Email List
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us… Read More »
How to Write—and Not Write—a Gripping Hook
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
Write Email Hooks that Grab and Don’t Let Go!
This post is the fifth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
5 Stages of the Capital Campaign
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
Designing your Perfect Campaign Story
This post is the third in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
3 Tips For a Nonprofit Email Marketing Program
This post is the second in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The… Read More »
Raise More with Engaging Emails
This post is the first in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The… Read More »