This post is the second in a series designed to teach the art and fundamentals of writing for nonprofits. These posts are based on the “Writing for Nonprofits” Guide from the Greater Giving Fundraising Excellence Series. Each new post focuses on an individual type of communication or relationship, and how best to tailor your writing to it. Read additional articles: Writing For Nonprofits Series
Last article we talked about Developing Your Organization’s Unique Voice and before we dive too far into the rest of this series—which will include specific strategies and techniques for capital campaigns, for writing for email, for engaging on social media, how to ask for donations, and more—I want to take a step back and talk about one group in particular that is invaluable to your organization: your major donors.
Communicating and writing for our major donors is a year-round, continuous effort, so I want you to get started on cultivating this relationship as soon as possible.
Last time, we talked about voice, and how to develop a consistent way of writing that represents the values and attitudes of your organization. And one of the things I discussed in that post was how to modify that voice for particular channels and particular audiences— such as your major donors.
Jill joined the Greater Giving team over 10 years ago, bringing her experience with event planning, marketing, customer success and copywriting. Her deep knowledge of fundraising trends and challenges are incorporated into many of the valuable fundraising resources Greater Giving provides to nonprofits worldwide. She is equally passionate about volunteering and yoga; and is a certified volunteer instructor who teaches family yoga.