This post is the first in a series designed to teach the art and fundamentals of writing for nonprofits. These posts are based on the “Writing for Nonprofits” Guide from the Greater Giving Fundraising Excellence Series. Each new post focuses on an individual type of communication or relationship, and how best to tailor your writing to it. Read additional articles: Writing For Nonprofits Series
I chose this for our introductory topic because most everything you write for your nonprofit—from capital campaign emails encouraging supporers to donate, to thank you letters after an event—ought to all use a standardized voice. It’s best to establish one up front with specific style guidelines that everyone can use moving forward.
In this post I’ll walk you through developing a voice that represents your brand, increases engagement, and can be tailored for many different purposes.
What is a “voice”?
It’s as literal as it sounds. If your organization were a person, what would it sound like when it talked? Your nonprofit’s “voice” is the embodied personality of your brand.
Jill joined the Greater Giving team over 10 years ago, bringing her experience with event planning, marketing, customer success and copywriting. Her deep knowledge of fundraising trends and challenges are incorporated into many of the valuable fundraising resources Greater Giving provides to nonprofits worldwide. She is equally passionate about volunteering and yoga; and is a certified volunteer instructor who teaches family yoga.