If you’re looking for event sponsorship opportunities, but aren’t sure how to write an effective proposal, rest assured that we’ve got you covered. Here’s what you can do to craft the perfect sponsorship letter:
Start your sponsorship letter with introducing your organization and mission
In the first paragraph of a letter for sponsorship, you need to introduce your organization and mission. You should also include any other relevant details about your organization’s programs and services. For example, if you are a non-profit that supports a particular cause, mention it here! It will help the sponsors know why they should support you over other organizations with similar missions.
Describe event details and benefits in your sponsorship letter.
Now that you’ve introduced your organization and the event, it’s time to get into the details. The first thing to do is describe the event in detail, including your fundraising goal. What is its purpose? Who will be at this event and why? What makes this particular event unique, or different from other sponsorship requests?
Once you’ve answered these questions for yourself, it’s time for potential sponsors to start seeing value in sponsoring your event. How does sponsorship help them accomplish their goals or further their brand awareness? If possible, include statistics about past events in which you have been involved as proof of success (e.g., “Our last 5K race raised $10k for charity!”).
Ask them to consider supporting your organization with their event sponsorship.
This is the part where you ask them to consider sponsoring your event. It may seem like a no brainer, but many times corporate sponsorship letters dance around what they actually need and why the letter was written in the first place. The key here is to be specific about what you are asking for. If you’re writing a letter to a large corporation, it’s important to include as much information as possible about the event so that they understand why this is important for them.
Write a closing paragraph that reiterates your appreciation for the opportunity to present this proposal, and that you are available for any questions or concerns they might have.
As you close out your letter, be sure to thank the sponsor for their time and consideration. If there are additional details or information that would help them make an informed decision about sponsoring your event, include it here as well if possible. Also let them know if there are other attachments they should view and what the next action they need to take is in order to secure a sponsorship package.
After all of that work, don’t forget to include contact information so they can reach out if they have any questions or concerns!
The more clear and concise your sponsorship letter is, the easier it will be for sponsors to see the value in working with you.
You want to be clear about what you want, and why it’s important. If a sponsor doesn’t see the value in working with you, they will not be able to say yes–and that means no money for your event.
Hopefully, we’ve given you some great advice on how to write an effective event sponsorship letter. We know that it can be a struggle to get sponsors for your organization, but if you follow these tips and have a clear understanding of what makes a good proposal, then your chances will improve dramatically. Download our Sponsorship Strategy eBook for more tips on how to recruit and keep sponsorship partners. We wish you the best in all your future endeavors!
