Maybe one of your board members can get season tickets every year for a local sports team—who happens to be a favorite at the business you’re courting for a sponsorship. You always have the pass up for sale in your annual auction, and a front row seat in the ballroom is a great way to bid on and win it.
Perhaps you or someone on your team can offer marketing expertise, or a unique and valuable skill, that would help your sponsor accomplish some of their goals. Maybe a person of interest to your potential sponsor also attends your annual event, or sits on your board. Evaluate all of your human resources and what they have to offer that might be valuable.
Stand out for that “Yes!”
When you’re developing your pitch, every component that makes your organization unique will help you stand out from the crowd. These are just more reasons why you two would make such a great match!
Jill joined the Greater Giving team over 10 years ago, bringing her experience with event planning, marketing, customer success and copywriting. Her deep knowledge of fundraising trends and challenges are incorporated into many of the valuable fundraising resources Greater Giving provides to nonprofits worldwide. She is equally passionate about volunteering and yoga; and is a certified volunteer instructor who teaches family yoga.