Nonprofit Stories


Giving Exceeds $400 Billion in 2017

Americans’ generosity reached a new high in 2017, setting the all-time record for charitable giving, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. For the first time ever, we not only reached the $400 billion mark, we blew past it, donating $410.02 billion to charitable causes of all kinds. This… Read More »


Write Email Hooks that Grab and Don’t Let Go!

This post is the fifth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient… Read More »


Designing your Perfect Campaign Story

This post is the third in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses… Read More »


3 Tips For a Nonprofit Email Marketing Program

This post is the second in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient… Read More »



How to Craft a Post-Event Case Study

People say there’s no better teacher than experience, but the lesson can’t fully be understood without first putting the story into context. Reports contain a wealth of valuable information but understanding the big picture is the job of a comprehensive after-event case study. The self-examination a case study provides helps identify the subtler trends, queues… Read More »


New Tax Law: Answers to Your Questions

The new Tax Cuts and Jobs Act has made sweeping changes to the tax code, resulting in significant implications for nonprofits. Signed into law on December 22, 2017, this Act is composed of over 1000 pages. To make things easier for your organization, we’ve summarized some key points that pertain to nonprofits. This is by… Read More »



Promoting Social Responsibility Efforts

Do you want a way to promote your cause and help your corporate sponsors at the same time? Tell their story while telling yours. As companies are being pressured to be more socially responsible, they are finding that consumers and employees want more than just “green washing”; they want genuine, sincere efforts to steward the… Read More »