Must-Watch Webinars for Event Planning from Industry Leading Professionals
Planning a successful fundraising event requires creativity, strategy, and expert insights. Greater Giving’s webinars in 2024 brought together some of the best minds in the nonprofit space to share actionable advice for planning unforgettable events. If you missed them, don’t worry—we’ve got you covered. Here’s a recap of the top four webinars of 2024, complete with key takeaways to help you create impactful events in 2025.
Secure Unforgettable Auction Items for Your Next Fundraiser
Guest Speaker: Hannah Yang, CEO & Co-Founder of The Shareway
Whether you’re organizing a charity gala, school event, or community fundraiser, securing standout auction items is crucial. In the Secure Unforgettable Auction Items for Your Next Fundraiser webinar, fundraising expert, Hannah Yang, shared secrets for sourcing high-value items, building relationships with donors, and making compelling asks.
Key Takeaways:
- Use the Right Channels: Learn how to identify potential donors and platforms to source auction items efficiently.
- Master the Ask: Discover how to create a persuasive pitch and the materials you’ll need to support it.
- Save Time, Boost Success: Streamline your processes to increase donor responses.
- Build Relationships: Foster long-term partnerships with donors for repeat success.
Masterful Marketing Strategies for Your Auction Packages 
Guest Speaker: Beth Sandefur, Fundraising Expert, Beth Sandefur Events
Your auction packages are only as successful as your marketing efforts. The Masterful Marketing Strategies for Your Auction Packages webinar shared step-by-step tips for creating irresistible auction content and reaching your audience through pre-event campaigns, engaging descriptions, and thoughtful displays.
Key Takeaways:
- Creative Packaging: Combine donations into themed lots that excite bidders.
- Multi-Format Descriptions: Write adaptable descriptions for social media, print, and digital use.
- Pre-Event Buzz: Launch email and social media campaigns to build anticipation.
- Elevated Displays: Design attractive layouts to showcase auction items at the event.
Creating Buzz and Bids with Powerful Auction Videos
Guest Speaker: Erin Kienzle, Video Marketing Coach, Giving4Good
Video is a game-changer for fundraising events, and the Creating Buzz and Bids with Powerful Auction Videos webinar demonstrated how to use it effectively both online
and on the big night. From creating social media buzz to live-stage engagement, this session provided a comprehensive roadmap to leveraging video marketing.
Key Takeaways:
- The Hype Method: Use a four-part video strategy to create excitement leading up to the event.
- Live Video Power: Capture your audience’s attention during the event to drive higher bids.
- Focus on Details: Highlight key auction item features in your videos for maximum impact.
Make It Make Cents
Guest Speaker: Gazala Uradnik, Founder, GFS Events
Maximizing fundraising ROI requires strategic thinking and a clear understanding of your goals. The Make It Make Cents webinar explored innovative revenue generators,
budget analysis tips, and aligning your fundraising strategies with your mission.
Key Takeaways:
- Innovative Revenue Streams: Explore new ideas to diversify income at your events.
- Smart Budgeting: Analyze your budget to make informed financial decisions.
- Mission Alignment: Ensure your fundraising efforts reflect your organization’s goals.
- Set Clear Goals: Define objectives to measure success effectively.
Insights to Plan for 2025 Fundraising Events
The insights shared in these top Greater Giving webinars in 2024 provide actionable strategies to elevate your fundraising events. All of these webinars offered CFRE credit for those looking to expand professionally in the fundraising industry. Whether you’re looking to secure standout auction items, market your packages effectively, use video to engage your audience, or maximize ROI, these sessions have you covered.
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