Focusing on What’s Important: The Secret to Maximizing Your Benefit Auction

Have you ever watched a novice swimmer in a freestyle race? Her desire to win is tremendous. Hundreds of calories expended. Splashing everywhere! But she’s not moving very fast through the water. Meanwhile, the swimmer in the lane next to her doesn’t look like she’s working very hard but glides across the pool with far less effort.

Does your benefit auction effort feel more splash than cash? Or at the very least, like it could be so much more efficient and effective? This webinar will focus on key strategies needed to increase your fundraising, turbo-charge your live auction, maximize your special appeal, and focus on what’s IMPORTANT, instead of what feels URGENT.

Our presenter, Keith McLane, covers:

  • Which part of your fundraiser brings in the most money
  • Tips for drastically increasing your live auction revenue
  • How to craft your best special appeal strategy
  • How to tell your story to maximize impact
  • Tools to get you on track and ahead of the curve

Your Presenter: Keith McLane, BAS, KLM Auctions

Keith L. McLane, BAS, is one of the country’s preeminent fundraising auctioneers, special appeal/fund-a-need experts, and event-based fundraising educators. Since 1995, he has specialized in organizing and conducting charity and fundraising auctions for schools, charitable organizations, and nonprofit groups from Honolulu to New York City. Never the shy one, Keith has become well-known for his fun and entertaining auctioneering style that frequently takes him out from behind the podium and deep into the audience! Keith holds an MBA from The UCLA Anderson School of Management and is a graduate of the world-famous Missouri Auction School, which Newsweek magazine dubs “The Harvard of Auctioneering.” He is also one of only a small number of auctioneers in the country–and only 20 auctioneers in California–to have achieved the National Auctioneers Association’s prestigious Benefit Auction Specialist (BAS) designation.