The Twitter-verse has become a very crowded place, but you can still create visibility.
By adjusting and modifying your tweeting strategy, you will help to maximize the impact of your tweets and increase awareness surrounding your nonprofit’s event.
Employing these marketing rules to your Twitter action plan will help you get the most out of every tweet.
A Strong Promotional Strategy
A firm foundation is always the best way to set yourself up for a soaring Twitter campaign. Be consistent with your message, and if it’s an integrated campaign supported by a larger social media strategy make sure your Twitter piece is suited to the platform’s unique communication style while staying consistent with the larger message.
Plan your tweets to be sent out prior to, during or immediately after key moments of the program. Consider how many messages you will publish throughout the day, how to space them out and how the progression of the messages will portray your event.
#Hashtag to Spread the Word
#SpotLightOnTweets! Hashtags are the laser focus you need to draw people to your event’s overall message. They have quickly become an important piece of your marketing so you’ll want to put a lot of thought into what you want your hashtags to say.
Create ones that are easy for people to remember, with a hook that will bring interest to your event. Make them short and catchy and always add a few to your strategy that include the event’s name or specific information about the focus of your event.
Compelling Pre-Event Engagement
Be your own best hype person! Start tweeting as soon as you have your campaign strategy in place. Plan when and what to tell your followers to create a well-balanced, compelling experience.
Tweet real-time accounts of the planning and execution of the event. Give behind the scenes information, provide facts, show excitement and promote the sponsors who are coming on board to support your efforts. Adding hashtags with their names or slogans in your posts will help bring more attention to your collaboration, as well as the event.
Event Day Strategy
It’s the big day and you want everyone to know it! Build on your attendees’ excitement by providing compelling images and content they can share on their Twitter accounts. Sharing their photos and tweets on your event’s feed will also encourage attendees to reciprocate and share your posts.
Open with a call to action, compelling quote or an interesting fact. People love imagery, so load up your Twitter feed with photos and video. Always post your branding along with your tweets and offer contests that correlate with what’s going on in the venue to get your audience engaged in real-time. Throwing out an occasional question is a great way to motivate people to join in on the conversation.
Don’t let the momentum you’ve created be wasted. Keep posting for days or even weeks after the event to keep the excitement you’ve built for your organization going long after event night.
Share the success of your big night through photos, videos, stats, recordings from speakers and everything else you’ve captured. Ask attendees to get involved by sharing their favorite moments from the event and invite questions from future.
Commun.it – Builds on your business connections by drawing in new Twitter followers and organizing them into three categories; influencers, top supporters and engaged Twitter users. By separating them into these groups you will be able to create targeted messages for influential users along with those who’ve shared your content in the past. The dashboard is filled with user-friendly features to grow and manage your community and provides a “Consider to Follow” tool that gives you a list of suggested people to follow based on previous conversations, retweets, and who has been engaging with you.
InboxQ – Tune into the questions people are asking about your event with InboxQ. This tool ensures you won’t overlook anyone’s question by tracking all the questions that have been asked about your event on Twitter. Pre-loaded keywords are used to gather the questions—perhaps a speaker’s name or the organization’s mission—so you can address them quickly and establish your reputation as an attentive, helpful expert within your organization.
Tweriod +Buffer – When is the best time to tweet? It’s a simple question with an ever-changing answer. Stay ahead of the tweeting game with Tweriod, a tool that analyzes yours’ and your followers’ tweets to provide you with the busiest times and days seen on your timeline. After finding the answer as to when to tweet, turn to Buffer to automatically set the best times to tweet as suggested by Tweriod.
clicktotweet – Customize preloaded tweets for your followers to share. This tool is designed to pull facts, figures and quotes from your blog, and their scheduling feature is a great way to lighten your workload during a busy event. It works automatically, instantly retweeting your tweet on a person’s Twitter feed whenever they click on a link.
Brandfluencers – With Brandfluencers you’ll gain insight into who has referred the most visits and page views to your website through their Twitter feed by simply accessing your Google Analytics account. This gives you the power to cultivate a direct relationship with the people most interested in your event and encourage their activity as your brand ambassador.