Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups that are most likely to respond to the message they want to deliver. It’s a good strategy if executed correctly, but there is a downside… Read More »
There’s nothing like a show of gratitude to cement the beginning of a beautiful relationship. A genuine, honest recognition given to someone who has gone out of their way to help boost others up. In nonprofit work, extending a sincere message of gratitude is not only a nice gesture; it’s a required step in securing… Read More »
With 2017 being a record-breaking year for giving—over $410 billion was donated to charitable causes—it’s helpful to understand how wealth relates to giving. In its Annual Report on Philanthropy for 2017, Giving USA provides some valuable insights into the interplay between wealth and giving. For instance, America’s richest individuals experienced a substantial increase in wealth… Read More »
What Your Nonprofit Needs to Know About Unrestricted vs. Restricted Gifts Providing donors with more options about how to give—either unrestricted or restricted gifts—can both encourage your top donors to give more and attract new support to your cause. If you are like most nonprofits or charities, you don’t think much about what kind of… Read More »
It’s a wild time to be in the fundraising world, and I know we’re all feeling the jitters about what comes next. Mobile auction bidding? Crowdfunding? Social media? At Greater Giving, we decided to mix it up this Halloween by sharing a list of things that don’t have to be scary 👻 —so you can save… Read More »
The sky’s the limit when it comes to the future of email. We broke barriers and learned critical lessons during political campaigns of 2012—and then brought those best practices to mission-driven organizations across the country. Over the past year, as email volume has reached new heights with campaigns and organizations striving to hit ambitious fundraising goals,… Read More »
Do Donor Retention Right There are ways to increase your fundraising effectiveness while saving time and money. We suggest focusing on donors who have already shown interest in your nonprofit, your current ambassadors are far more valuable than someone new – although new donors are always welcome. Here are some tactics for increasing ongoing donations and… Read More »
3 Tips for Better Donor Segmentation for Your Next Fundraising Campaign Your donors are not a faceless mass, so they should not be treated as such. Each one of your donors has a unique background that informs not only why he contributes, but also how he contributes. Individualizing communications for every donor and prospect is… Read More »
5 Ways Schools Can Stay Engaged Over the Summer Alumni and parents that give generously to schools don’t simply appear overnight. A positive, giving relationship with parents and alumni is an ongoing one, that begins before a student even enters your school, and it’s never-ending. Building that relationship starts with ongoing engagement, and one of… Read More »
Donor acquisition is both a core need and a core challenge facing nonprofits of all sizes. Nonprofit organizations need to raise money to survive and donor acquisition is the bridge between wanting to serve a cause and having the means to do so. Consider these three steps when looking to expand your portfolio of donors… Read More »