Donors

Creating a Fundraising Culture in Your Nonprofit

There are several points during the year when donors expect to interact with a nonprofit they support —the lead up to an event or the conclusion of a major project, for example—but choosing to only be in contact with your donor community during those special moments may be undercutting your efforts to deepen relationships with… Read More »


10 Reasons Donors Give Up on Giving

“Was it something we did?” It’s a question many fundraisers ask themselves when they see donors silently drop off their radar. Of course, there will always be supporters who choose to end the relationship for personal reasons but, if a trend develops it could mean their perception about your organization has changed and it’s a… Read More »


How to Nail the Perfect Elevator Pitch

You have just 2 minutes with a prospective donor. It’s time to #NailYourPitch. One of the most common situations you’ll find yourself in working in the nonprofit field: Having a casual conversation with someone—someone who might even be a prospective sponsor or major donor!—and getting the question, “So what does your organization do?” This is… Read More »


Smart Ways To Retain Donors

You work hard to attract new people to support your cause every year. But how many actually come back? Across the country, 75% of all first-time donors don’t return to the organization the following year. What can you do to turn this statistic around? Mark Schroeder, certified benefit auctioneer, shared with us his strategies for… Read More »


The Good News and Bad News About Segmenting Donors

Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups that are most likely to respond to the message they want to deliver. It’s a good strategy if executed correctly, but there is a downside… Read More »


Donor Letter Best Practices: What to Do, and What Not to Do, in a Thank You Letter

There’s nothing like a show of gratitude to cement the beginning of a beautiful relationship. A genuine, honest recognition given to someone who has gone out of their way to help boost others up. In nonprofit work, extending a sincere message of gratitude is not only a nice gesture; it’s a required step in securing… Read More »


How Wealth Relates to Donations

With 2017 being a record-breaking year for giving—over $410 billion was donated to charitable causes—it’s helpful to understand how wealth relates to giving. In its Annual Report on Philanthropy for 2017, Giving USA provides some valuable insights into the interplay between wealth and giving. For instance, America’s richest individuals experienced a substantial increase in wealth… Read More »


How Does Your Non-Profit Handle Restricted Funds or Unrestricted Funds?

What Your Nonprofit Needs to Know About Unrestricted vs. Restricted Gifts Providing donors with more options about how to give—either unrestricted or restricted gifts—can both encourage your top donors to give more and attract new support to your cause. If you are like most nonprofits or charities, you don’t think much about what kind of… Read More »



Future of Email

The Future of Email to 2025

The sky’s the limit when it comes to the future of email. We broke barriers and learned critical lessons during political campaigns of 2012—and then brought those best practices to mission-driven organizations across the country. Over the past year, as email volume has reached new heights with campaigns and organizations striving to hit ambitious fundraising goals,… Read More »