Donors

The Good News and Bad News About Segmenting Donors

Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups that are most likely to respond to the message they want to deliver. It’s a good strategy if executed correctly, but there is a downside… Read More »


Donor Letter Best Practices: What to Do, and What Not to Do, in a Thank You Letter

There’s nothing like a show of gratitude to cement the beginning of a beautiful relationship. A genuine, honest recognition given to someone who has gone out of their way to help boost others up. In nonprofit work, extending a sincere message of gratitude is not only a nice gesture; it’s a required step in securing… Read More »


How Wealth Relates to Donations

With 2017 being a record-breaking year for giving—over $410 billion was donated to charitable causes—it’s helpful to understand how wealth relates to giving. In its Annual Report on Philanthropy for 2017, Giving USA provides some valuable insights into the interplay between wealth and giving. For instance, America’s richest individuals experienced a substantial increase in wealth… Read More »


How Does Your Non-Profit Handle Restricted Funds or Unrestricted Funds?

What Your Nonprofit Needs to Know About Unrestricted vs. Restricted Gifts Providing donors with more options about how to give—either unrestricted or restricted gifts—can both encourage your top donors to give more and attract new support to your cause. If you are like most nonprofits or charities, you don’t think much about what kind of… Read More »



Future of Email

The Future of Email to 2025

The sky’s the limit when it comes to the future of email. We broke barriers and learned critical lessons during political campaigns of 2012—and then brought those best practices to mission-driven organizations across the country. Over the past year, as email volume has reached new heights with campaigns and organizations striving to hit ambitious fundraising goals,… Read More »


Donor Retention and Gratitude

Increase Donor Retention So They Keep Coming Back

Do Donor Retention Right There are ways to increase your fundraising effectiveness while saving time and money. We suggest focusing on donors who have already shown interest in your nonprofit, your current ambassadors are far more valuable than someone new – although new donors are always welcome. Here are some tactics for increasing ongoing donations and… Read More »



5 Ways Schools Can Keep Summer Engagement High

5 Ways Schools Can Stay Engaged Over the Summer Alumni and parents that give generously to schools don’t simply appear overnight. A positive, giving relationship with parents and alumni is an ongoing one, that begins before a student even enters your school, and it’s never-ending. Building that relationship starts with ongoing engagement, and one of… Read More »