Special Events Are on the Rise in 2022 More nonprofits are adopting special events in the coming year to build emotional connections with donors, and develop lasting relationships. Whether they’re… Read more »
Donors
Creating a Fundraising Culture in Your Nonprofit
There are several points during the year when donors expect to interact with a nonprofit they support —the lead up to an event or the conclusion of a major project,… Read more »
10 Reasons Donors Give Up on Giving
“Was it something we did?” It’s a question many fundraisers ask themselves when they see donors silently drop off their radar. Of course, there will always be supporters who choose… Read more »
How to Nail the Perfect Elevator Pitch
You have just 2 minutes with a prospective donor. It’s time to #NailYourPitch. One of the most common situations you’ll find yourself in working in the nonprofit field: Having a… Read more »
Smart Ways To Retain Donors
You work hard to attract new people to support your cause every year. But how many actually come back? Across the country, 75% of all first-time donors don’t return to… Read more »
The Good News and Bad News About Segmenting Donors
Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups… Read more »
Donor Letter Best Practices: What to Do, and What Not to Do, in a Thank You Letter
There’s nothing like a show of gratitude to cement the beginning of a beautiful relationship. A genuine, honest recognition given to someone who has gone out of their way to… Read more »
How Wealth Relates to Donations
With 2017 being a record-breaking year for giving—over $410 billion was donated to charitable causes—it’s helpful to understand how wealth relates to giving. In its Annual Report on Philanthropy for… Read more »
How Does Your Non-Profit Handle Restricted Funds or Unrestricted Funds?
What Your Nonprofit Needs to Know About Unrestricted vs. Restricted Gifts Providing donors with more options about how to give—either unrestricted or restricted gifts—can both encourage your top donors to… Read more »
3 Fundraising Things That DON’T Have to Be Scary This Halloween
It’s a wild time to be in the fundraising world, and I know we’re all feeling the jitters about what comes next. Mobile auction bidding? Crowdfunding? Social media? At Greater… Read more »