Overcoming Common Fundraising Challenges in Elementary and Middle Schools

We at Greater Giving know the incredible work you do to support your schools. You wear many hats, and fundraising is often a crucial one. While your passion is undeniable, there are inevitably fundraising challenges and roadblocks on the path to achieving your fundraising goals.

Based on our survey results from schools, we’ve identified the top three challenges you face: recruiting and retaining volunteers, building strong fundraising committees, and securing donations. But fear not, superhero fundraisers! We’ve got superhero solutions to help you conquer these challenges:

Challenge: Volunteer Vacancy

Volunteers are the heart and soul of any successful school fundraising effort. The struggle to find and keep these amazing individuals is real! Here’s how to turn the tide:

• Be Specific, Be Appealing: Don’t ask for a generic “volunteer.” Outline clear volunteer roles and time commitments. Highlight the fun and impact of volunteering.
• Embrace Flexibility: Recognize that everyone has a busy schedule. Offer bite-sized volunteer opportunities or remote options.
• Show Appreciation: A simple “thank you” goes a long way. Public recognition and volunteer appreciation events can make a big difference.

Challenge: Committee Conundrum

Building a strong fundraising committee is key to a smooth-running campaign. Here’s how to create a dream team:

• Think Outside the Boardroom: Seek enthusiastic individuals from the wider school community – parents with marketing or event planning skills, local business owners, or even alumni.
• Empower Your Committee: Provide clear goals, resources, and training opportunities. Invest in their success, and they’ll invest in yours.
• Collaboration is Key: Foster open communication and teamwork within the committee. Try using new forms of technology to keep your committee organized and on task like Canva for Nonprofits, Monday, or a group on Facebook.

Challenge: Donation Dilemma

Securing donations is vital, but it can feel like an uphill battle. Here’s how to inspire giving:

• Craft a Compelling Narrative: Tell the story of how your fundraising efforts directly impact students’ lives. Use data, student testimonials, and visuals.
• Multi-Channel Marketing: Utilize a variety of communication channels – social media, email marketing, and school newsletters – to reach your audience.
• Offer Diverse Giving Options: Make donating easy and accessible with online giving platforms and flexible options for recurring donations.

Remember, you’re not alone in this! Greater Giving is here to support you every step of the way. With a little creativity, collaboration, and these superhero strategies, you’ll be well on your way to conquering common school fundraising challenges and reaching your goals!