As the year unfolds, so does the season of giving. Among the notable dates on the philanthropic calendar, GivingTuesday stands out as a global movement that harnesses the power of community and generosity. This year, GivingTuesday 2023 falls on November 28, 2023, and there’s no better time to gear up for a successful online fundraising campaign. In this blog post, we’ll guide you through the essential steps of setting up your online fundraising mechanisms with Greater Giving, ensuring you make the most out of this special day.
GivingTuesday, often stylized as #GivingTuesday, is a global day of giving that follows the consumer-centric shopping events of Black Friday and Cyber Monday. It serves as a counterbalance, encouraging people worldwide to give back to their communities and support causes they believe in. The movement leverages the power of social media and collaboration to inspire generosity, making it an opportune time for nonprofits and charitable organizations to engage with their supporters.
When is GivingTuesday 2023?
GivingTuesday 2023 is scheduled for November 28, 2023 and the anticipation is already building. Now is the perfect moment to start planning and implementing your online fundraising strategy to ensure you make the most of this day of philanthropy.
The ABCs of Online Fundraising for GivingTuesday
Now, let’s delve into the step-by-step guide to setting up your online fundraising mechanisms for GivingTuesday with Greater Giving:
A. Address Your Campaign Goals:
Start by clearly defining your fundraising goals for GivingTuesday. What specific projects or initiatives will the funds support? Establishing clear objectives will guide your campaign strategy and resonate with potential donors. You may choose to raise a certain dollar amount, get a certain number of donors to contribute, or have volunteers give a certain number of hours on the day of GivingTuesday 2023.
B. Be Compelling Through Original Content
Craft engaging and compelling content that tells your organization’s story. Use visuals, videos, and impactful narratives to connect with your audience emotionally. Greater Giving’s platform allows you to integrate multimedia seamlessly.
C. Create Your Campaign Page
Utilize Greater Giving’s user-friendly interface to set up your campaign page. Customize it to align with your brand, and clearly communicate your goals, mission, and the impact of donations. Ensure that the donation process is straightforward and hassle-free.
D. Don’t Forget to Leverage Social Media
Social media is a powerful tool for spreading the word about your GivingTuesday campaign. Use relevant hashtags, share impactful stories, and engage with your audience on platforms like Facebook, Twitter, and Instagram. Greater Giving integrates seamlessly with social media, allowing donors to share their contributions and encourage their networks to participate.
E. Engage Donors with a Matching Donation Strategy
Encourage larger donations by implementing a donation matching strategy. Whether it’s a corporate sponsor or a generous individual, matching donations can incentivize others to contribute. Clearly communicate the matching arrangement on your campaign page.
Activate your existing supporters by reaching out through email newsletters, engaging your mailing list, and mobilizing your community.
As you gear up for GivingTuesday 2023, remember that Greater Giving is your partner in creating a successful online fundraising campaign. By following the ABCs of online fundraising and leveraging the features provided by Greater Giving, you can make a significant impact on your organization’s goals. Seize the opportunity to connect with your community, inspire generosity, and make GivingTuesday 2023 a resounding success for your cause. For more tips download our GivingTuesday Guide.