This post is the sixth in a series designed to teach the art and fundamentals of writing for nonprofits. These posts are based on the “Writing for Nonprofits” Guide from the Greater Giving Fundraising Excellence Series. Each new post focuses on an individual type of communication or relationship, and how best to tailor your writing to it. Read previous articles: Writing For Nonprofits Series
Prepare Your Nonprofit for National Emoji Day!
You’ve certainly heard of emojis. You’ve probably used them in your text messages with friends, parents, children. But did you know there’s an entire holiday every year devoted to them?
Best of all, every year around National Emoji Day, the Unicode Consortium releases a whole new set of emoji to add to the emoji lexicon. UC is a nonprofit organization that maintains the Unicode Standard, “which specifies the representation of text in all modern software products and standards.”
So which new emoji are debuting this year? On top of the new selfie emoji, and a funny face-palm emoji (a “face-palm” is when something is so ridiculous, you can’t help but smack yourself in the forehead!), there will also be 1st, 2nd, and 3rd place medals, new animals, and lots of new sports.
Head over to emojipedia.org to see the full list of new emoji! Maybe some of them are relevant to your nonprofit’s mission.
So what do emojis mean to me?
Emoji are a great way to spice up communications with your donors, social media posts, and even emails. They add flavor and personality, which can be a great complement to your nonprofit’s established voice, and can help your social media posts feel relevant and stylish.
So why not put some emoji in an email subject line as a cute thing to do on National Emoji Day? Or add them to outgoing text messages leading up to your auction to help people get started with Online Bidding. One or two emoji could help make those instructions easier and more fun to understand!
Jill joined the Greater Giving team over 10 years ago, bringing her experience with event planning, marketing, customer success and copywriting. Her deep knowledge of fundraising trends and challenges are incorporated into many of the valuable fundraising resources Greater Giving provides to nonprofits worldwide. She is equally passionate about volunteering and yoga; and is a certified volunteer instructor who teaches family yoga.