Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to… Read More »
Fundraising Ideas, Tips & Strategies
Online Giving Trends Upward in 2017
It’s probably no surprise that online giving trends are on the rise. In the Annual Report on Philanthropy for 2017, Giving USA examined online giving trends in detail, providing insights… Read More »
Giving Tuesday 2018 Contest Announcement
Greater Giving is excited to announce our Sixth Annual Giving Tuesday Donation Page Contest! If you use Greater Giving’s Online Payments software for your Giving Tuesday or End of Year… Read More »
How to Create a Speaker’s Toolbox
You’ve got the spotlight, you’ve got the stage, you’ve got the topic —now it’s time to pull out all the stops for a memorable keynote speech that will captivate your… Read More »
Keeping Your Emails Out of the Junk Folder
This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits:… Read More »
The Four Pillars of Good Media Relationships
Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out… Read More »
Giving Trends – 40 Years of Increasing Donations
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving… Read More »
5 Easy Ways to Build Your Email List
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us… Read More »
6 Tips for Hosting a Multi-Generational Event
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should… Read More »
How to Write—and Not Write—a Gripping Hook
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »