Are your event donors giving once at an event, then disappearing? In “From Transactional to Transformational: Cultivating Lasting Donor Relationships,” you’ll learn how to move beyond one-time gifts and create deeper connections that inspire consistent participation and giving. This session will explore strategies to engage donors beyond the event, craft meaningful follow-up communications, and personalize stewardship efforts that turn attendees into dedicated supporters. You’ll gain insights on creating donor experiences that align with your mission, using event data to build stronger relationships, and developing retention strategies that foster long-term commitment. Walk away with actionable tactics to transform your fundraising events into powerful donor engagement tools that cultivate lasting impact.

Learning Objectives:

• Design Mission-Driven Event Experiences – Learn how to craft event experiences that emotionally connect donors to your cause and inspire continued support.
• Develop a Year-Round Donor Cultivation Plan – Gain strategies for keeping event donors engaged through thoughtful touchpoints, storytelling, and personalized outreach.

• Maximize the Lifetime Value of Event Donors – Explore tactics to transition donors from one-time event attendees to lifelong advocates, volunteers, and major gift supporters.