This post is the fifth in a series designed to teach the art and fundamentals of writing for nonprofits. These posts are based on the “Writing for Nonprofits” Guide from the Greater Giving Fundraising Excellence Series. Each new post focuses on an individual type of communication or relationship, and how best to tailor your writing to it. Read previous articles: Writing For Nonprofits Series
Writing Emails That Get Opened (And Get Action!)
Email has become the bread-and-butter communication method for nonprofit organizations. But now that everyone is doing it, it’s harder than ever to stand out—or to even have your email opened! So we’ve come up with some tips to help you write great emails, and also to give them the best chance to reach their audience and get opened.
Get to the point.
Try not to burden your subject lines with unnecessary wordage. Keep in mind that only the first four to six words of your subject will appear on a smart phone—and even less on smaller devices (like smart watches).
Jill joined the Greater Giving team over 10 years ago, bringing her experience with event planning, marketing, customer success and copywriting. Her deep knowledge of fundraising trends and challenges are incorporated into many of the valuable fundraising resources Greater Giving provides to nonprofits worldwide. She is equally passionate about volunteering and yoga; and is a certified volunteer instructor who teaches family yoga.