Listen to Greater Giving and Kelly Russell of Artisan Auctions talk about building the most profitable timeline for your event.
Are you are stuck doing the same thing each year, or trying to squeeze in activities/programs that may not be needed? Instead, if you plan with momentum you can create an event that attendees will remember and want to be a part of again next year. When you build your event for maximum engagement, the money comes rolling in. Plan well for whatever event you want to execute and it will be successful.