Your auction is the centerpiece to your fundraising event and you want your guests to be excited to shop to support your cause. With all the messages we receive each day, breaking through the clutter can be a challenge. This webinar is designed to give you tips & ideas for how to create great auction content and how to market each element of the packages to your bidders at every step of the event process.

This webinar features Greater Giving as your host, with Beth Sandefur (Beth Sandefur Events) as your guest speaker and fundraising expert.

Learning Objectives:
– Ideas for packaging donations into lots designed to sell
– Writing auction descriptions adaptable to multiple formats
– Pre-event marketing campaigns for email & social media
– How to create compelling – and complimentary! – print & digital collateral
– Display ideas to showcase items in your event space

*Full participation in this webinar is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.