non profit branding

The Importance of Branding in the Nonprofit Sector

The term “branding” is increasingly working its way into the vernacular of non-profit organizations. Brands are synonymous with recognition and today’s reality is that recognized non-profits tend to dominate fundraising markets. The non-profit sector should not dismiss branding as an irrelevant for-profit marketing tactic, and here’s why. First, let’s talk about what it means to… Read More »