Matching gifts are the best kept secret in fundraising. What’s odd is that no one is going out of their way to keep the secret about matching gift donations, yet donors have no idea that they could be eligible to double their donations to their favorite nonprofits. So what exactly are these matching gifts? Simply… Read More »
Matching gifts is easy for donors and monumentally beneficial to your organization. A matching gift is a donation made to a nonprofit by a matching donor (e.g., an employer) under the provision that an original donor (e.g., an employee) makes the gift first toward that organization (source). Matching gifts are a huge, untapped source of fundraising for many nonprofits—because they’re an… Read More »