It’s estimated that 80% of individual donation revenue comes from the top 20% of nonprofit donors. At some organizations, the ratio is closer to 90/10. No matter the exact breakdown… Read More »
![The title of the post: “Beyond Identification: 3 Tips for Qualifying Donor Prospects."](https://blog.greatergiving.com/wp-content/uploads/2025/02/DonorSearch_Greater-Giving_Beyond-Identification-3-Tips-for-Qualifying-Donor-Prospects_Feature-1-520x347.png)
It’s estimated that 80% of individual donation revenue comes from the top 20% of nonprofit donors. At some organizations, the ratio is closer to 90/10. No matter the exact breakdown… Read More »