Southfield School’s Melanie Johnson on Fundraising Challenges

/ Author: / Categories: Nonprofit Case Studies and Success Stories, User Best Practices / < 1 min
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We sat down with Melanie Johnson, with Southfield School in Shreveport, LA to talk about how she chose Greater Giving and what makes her successful in her role, organizing auctions and fundraising challenges.

Melanie Johnson, Director of Alumni and Special Events at Southfield School in Shreveport, Louisana, shares her insights. One of their greatest fundraising challenges has been to keep their events fresh and new every year. By utilizing Greater Giving’s Event Software, they’ve been able increase their auction revenue from $110,000 to $200,000.

Johnson advises other nonprofits to set up a database of some sort so they can get a historical view of their auction. A database also gives you the ability to run reports, compare figures and gain insights into your donors—what they bought and how devoted they are to your cause and to your event.

From the planning stages, to event night, to reconciliation, Greater Giving offers a complete end-to-end solution—resulting in increased revenue for your organization. Greater Giving provides an all-in-one solution to manage all the details of your fundraisers year-round—from auctions with live or online bidding, to registration and donations, to athons and more, we’ve got you covered. Our solutions are easy to set-up and train volunteers and staff. With no limit to users, number of events, or support—we’ll help you reduce costs and save valuable time. Collecting credit card data at an event is easy as a swipe with Greater Giving USB and mobile card readers. And, with data exchange, you will be able to interface with most donor management software—keeping all of your donor data connected.

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