Computing is becoming increasingly mobile. In fact, analysts predict more tablets will be shipped in 2015 than desktop PCs. More people are using their smartphones and tablets to research information, make connections and transact business (including donating to the causes they love).
Donors are accessing websites – and in turn donation pages – increasingly via their smartphones. For fundraisers and organizations this means offering them an easy to read and navigate experience so they continue to donate!
Have you ever used your phone to search the Internet and landed on a page with really tiny text? Or ended up on a mobile site that only contained some of the information you needed? It’s frustrating. The good news is you can help your supporters avoid this frustration by designing your website with a responsive design.
By creating a website with a responsive design, you can make all your information (and your donation page) available to everyone, no matter what device they are using.
In essence, responsive design responds to its environment, providing an optimal viewing experience regardless of whether you are using a smartphone, tablet or desktop PC. This means:
- Flexible layouts that automatically adapt to the user’s screen size and resolution.
- Images that resize themselves.
- Text that easily flows from multiple columns to one column and back again.
- Navigation that provides smooth, easy access to all the information on the site.
This actually makes life easier for you because you only need to maintain one website, rather than multiple versions for desktop PCs and various devices.
When your donors visit your page on their smartphones and discover they can easily navigate to the information they want, they’ll be more likely to come back again and again. They’ll be able to read all your fresh and engaging content while they wait at the doctor’s office or in line at the bank. The more they interact with your site, the more likely they are to donate often to your cause.
In addition, if you can make your information easy to share, your donors will be able to share your news with their friends right from their phones.
We all use our phones to do many things. Why not make your site one of the “go-to” places for your donors on the move?
