When disaster strikes, people respond. Money, aid and in-kind donations come pouring in to help the victims. In that sense, 2017 was no different from any other year. What set… Read more »
5 Ideas to Motivate Your Event Planning Committee
Behind a great event stands a team of hardworking volunteers, board members, and staff. Event committees work a long game and teams are susceptible to fundraising – and planning –… Read more »
Keeping Your Emails Out of the Junk Folder
This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits:… Read more »
The Four Pillars of Good Media Relationships
Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out… Read more »
Giving Trends – 40 Years of Increasing Donations
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving… Read more »
5 Easy Ways to Build Your Email List
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us… Read more »
Concept to Reality: Starting an Event from Scratch
This is the first in a series of posts about planning and executing your very first fundraising event, where we follow one nonprofit organization’s journey to the big night. We’ll… Read more »
Giving Exceeds $400 Billion in 2017
Americans’ generosity reached a new high in 2017, setting the all-time record for charitable giving, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. For the… Read more »
6 Tips for Hosting a Multi-Generational Event
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should… Read more »
How to Write—and Not Write—a Gripping Hook
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read more »