Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out… Read more »
Giving Trends – 40 Years of Increasing Donations
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving… Read more »
5 Easy Ways to Build Your Email List
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us… Read more »
Concept to Reality: Starting an Event from Scratch
This is the first in a series of posts about planning and executing your very first fundraising event, where we follow one nonprofit organization’s journey to the big night. We’ll… Read more »
Giving Exceeds $400 Billion in 2017
Americans’ generosity reached a new high in 2017, setting the all-time record for charitable giving, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. For the… Read more »
6 Tips for Hosting a Multi-Generational Event
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should… Read more »
How to Write—and Not Write—a Gripping Hook
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read more »
Write Email Hooks that Grab and Don’t Let Go!
This post is the fifth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read more »
Instagram Tips and Tools for Event Promotion
Another big opportunity in event promotion is here and the good news is you are probably already using it! Instagram, that fun and easy-to-use sharing app on your mobile phone,… Read more »
5 Stages of the Capital Campaign
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read more »