Are you using your registration confirmation email to its full extent?
A registration confirmation email lets guests know their event ticket purchase has been processed, and they’re all set to attend your event. (And yes, you should send confirmation emails for every ticket sold!) Whether you’re selling tickets manually, over the phone, or through your event website, a sold ticket isn’t the end of your pre-event engagement with that guest—it’s the beginning!
This email is a great opportunity to build hype around your event, increase starting bids in your auction, and make life easier for people who want to attend. We’ve compiled some essential parts that every confirmation email should contain, and some fun additions that lend it additional flair, interest, and value.
The Bare Bones
First and foremost—THANK the donor! Make them feel extra super special for having bought a ticket (which is typically in essence a donation) and supporting your organization.
Even though your guest did visit your event page to purchase their ticket, it doesn’t mean they’ve kept all the details on hand. For your guests’ convenience, and for everyone’s happiness, be sure to include some basic event info in your registration confirmation email, like:
GG TIP:If you sell tickets to your event through Greater Giving, purchasers automatically receive a confirmation email. In addition, you can easily personalize each email that goes out—choose to customize subject lines, headers, and footers with your registrant’s name, quick links to other important pages, or include your organization’s Tax ID information.
Your organization’s name
Your auction contact person (and email address) for questions—and make sure someone is checking that inbox!
Your event name
The event date
Event location (specific address) and venue name
Directions—possibly even a map
Instructions on how to register with Mobile Bidding, if applicable; alternatively, provide a link to a page on your website with more detail.
It’s also not a bad idea to let guests know in your email what to expect at registration—whether they need to print a copy of their ticket to present, or whether they should expect to already be on the guest list and simply provide a last name.
Jill joined the Greater Giving team over 10 years ago, bringing her experience with event planning, marketing, customer success and copywriting. Her deep knowledge of fundraising trends and challenges are incorporated into many of the valuable fundraising resources Greater Giving provides to nonprofits worldwide. She is equally passionate about volunteering and yoga; and is a certified volunteer instructor who teaches family yoga.