If your life includes smartphones, nonprofits, and a healthy dose of marketing, it’s likely that you’re familiar with Instagram.
Instagram is one of the more popular social media applications offering an avenue of expression to your audience engaging with the digital universe through images—YOUR images.
It is also very likely that you, or someone involved with your nonprofit, has been an active user of this amazing app for quite some time since telling stories through compelling photos has gained so much attention lately.
If you’re one of the few who have not ventured down the Instagram rabbit hole, here is a great introductory Instagram article with an emphasis on tips for nonprofits new to this social media network. If you’re still not convinced, take a look at Mashable’s article highlighting some of the most inspiring nonprofits using Instagram.
Let’s take a step back now, or rather, forward. Hopefully, you’ve been using social media to post photographs, share what your nonprofit is passionate about, how your volunteers and staff turn the vision into a reality, and most importantly, the impact the work has in the greater community. All good, right?
Almost. I know what you’re thinking. You’d love to reach more people, gain greater numbers of followers, and inspire them with the images that tug at all the right chords. In order to do this, you need more tools.
In fact, you could use some of those same features you have access to in Facebook, such as ads to reach more people, or insights about your current audience, and importantly, a way for those interested to contact you. You’re in luck. Facebook just so happened to acquire Instagram recently, and guess what? Most of the same Facebook tools are now available through Instagram’s new Business Account features.
Let’s break it all down by discussing the benefits to you.
You have an audience. Now, with access to insight through analytics about who they are and what they like, you have greater potential in giving your audience what they want more consistently, or at least tailoring your message to connect better. For example, you’ll gain more understanding of what people are interested in by posts that have a greater number of likes or comments. You may also, over time, learn when your posts reach more of your audience. The insights feature can help you make an impact in a shorter period of time.