Three Key Insights from Nonprofits on Fundraising Events in 2023
Are you planning a fundraising event in 2023? If so, you’ll want to know what the nonprofit world is thinking. The results of a recent survey of 250 nonprofits are in, and the insights are revealing. From event planning to donor engagement, there’s a lot to learn from the numbers.
Here are three key takeaways from the survey:
1. Nonprofits are optimistic about fundraising events in 2023
Over 71.5% of nonprofits surveyed are increasing their fundraising goals, and increasing the number of events they are planning to host. This is a promising sign that donors are willing to support nonprofit organizations.
2. Nonprofits are prioritizing donor engagement at fundraising events in 2023.
Donor engagement is a top priority for nonprofits in 2023. To increase donor engagement, nonprofits are planning to offer more personalized experiences, such as one-on-one conversations with donors and customized event experiences.
3. Nonprofits are leveraging technology
Technology is becoming increasingly important for nonprofits. In fact, 35% of nonprofits surveyed plan to use virtual/hybrid technology capabilities to enhance their events this year. This includes everything from online bidding to text-to-donate to peer-to-peer capabilities available through event management software.
To help you visualize these key insights, we’ve created an infographic that breaks down the survey results. From the percentage of nonprofits planning virtual events to the top concerns of event planners, you’ll find all the important data in one place.
The bottom line is that nonprofits are optimistic about fundraising events in 2023. By incorporating virtual elements, prioritizing donor engagement, and leveraging technology, nonprofits can create successful events that raise money and build relationships with donors.
If you’re planning a fundraising event in 2023, be sure to check out our infographic for more insights and tips.