Do you want to raise more funds at your next event?
Whether it’s a live auction or a special appeal, the more you can do to help your bidders bid effectively, the more successful your fundraising will be. A well-designed bid card can help make that happen.
So how do you create an effective bid card? Let’s take a look at a few general rules that will get you on the right track.
Make it Readable
When your bidders hold up their bid cards, your auctioneer and spotters need to be able to see who’s bidding. Design your bid card so it’s easy to read from a distance:
- Large letters (3” to 4”).
- Bold, sans serif font.
- High contrast—black on white is your safest bet.
- Print a line under the numbers so there’s no confusion about whether it’s a 6 or a 9.
Make it Portable
Design your bid card so it’s easy for a guest to carry around and won’t get lost in the shuffle. Don’t worry about creating a paddle—a sheet of card stock is easier to handle. And eliminating the stick will save you time and money.
Greater Giving Online has a tool to print bid cards for you. The print Live Auction Bid Cards can be found under Supporter Reports & Exports tab in the Reports section.
- Sturdy card stock that won’t fold over
- Full-sized sheet (8.5” x 11”)
Make it Useful
Add a sticker on the back of the bid card with the bidder’s seat assignment information. Your bidders will be able to find their way back to the auction and any lost bid cards can be returned to their owners.
Make it Influential
Every time a bidder raises his bid card, people see the back of the card. Why not use this space to your advantage? Brand the card with your event name and logo for additional exposure. Include a sponsor name and logo to cover the additional printing costs. Or, if cost is an issue, you can always print a smaller event or sponsor logo on just the front of the card.
What is Your Experience?
Have you developed a great design for a bid card? What have you found that works well? What doesn’t work so well? We’d love to hear your stories.