Join Greater Giving and Erin Kienzle, Video Marketing Coach at Giving4Good, to learn how to leverage the power of short-form videos, in two ways – marketing on social media, and marketing live on stage at the fundraiser.

Pick up tips on how to create a buzz on social media through a four-part “hype method”. This method demonstrates how to create unique short form videos that highlight auction items leading up to your event. Then we’ll move to the night of the fundraiser. You’ll see how your organization can strategically use video to capture the attention of the room, highlighting each auction item and driving higher bids from the audience.

Learning Objectives:

• Learn how to create a buzz on social media using video marketing through a four-part method
• Understand how to strategically use video to capture the attention of you audience at the event
• Gain knowledge on what parts of the auction item to capture in video, and how