Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out… Read More »
Fundraising Ideas, Tips & Strategies
Giving Trends – 40 Years of Increasing Donations
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving… Read More »
5 Easy Ways to Build Your Email List
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us… Read More »
6 Tips for Hosting a Multi-Generational Event
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should… Read More »
How to Write—and Not Write—a Gripping Hook
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
Instagram Tips and Tools for Event Promotion
Another big opportunity in event promotion is here and the good news is you are probably already using it! Instagram, that fun and easy-to-use sharing app on your mobile phone,… Read More »
5 Stages of the Capital Campaign
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
Tips and Tools for Tweeting Your Next Event
The Twitter-verse has become a very crowded place, but you can still create visibility. By adjusting and modifying your tweeting strategy, you will help to maximize the impact of your… Read More »
Turning Facebook Followers into Event Attendees – Part 2
Continuing our article on Turning Facebook Followers into Event Attendees, read Part 1 here ». Phase Three: Converting Viewers to Attendees Converting followers into event attendees is the number one goal… Read More »
Turning Facebook Followers into Event Attendees – Part 1
From hearing about an event, all the way through to registration, your Facebook followers unknowingly begin traveling through a marketing process the moment they click on your event advertisement. It’s… Read More »