Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out… Read More »
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Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out… Read More »
Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving… Read More »
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us… Read More »
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should… Read More »
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
Another big opportunity in event promotion is here and the good news is you are probably already using it! Instagram, that fun and easy-to-use sharing app on your mobile phone,… Read More »
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
The Twitter-verse has become a very crowded place, but you can still create visibility. By adjusting and modifying your tweeting strategy, you will help to maximize the impact of your… Read More »
Continuing our article on Turning Facebook Followers into Event Attendees, read Part 1 here ». Phase Three: Converting Viewers to Attendees Converting followers into event attendees is the number one goal… Read More »
From hearing about an event, all the way through to registration, your Facebook followers unknowingly begin traveling through a marketing process the moment they click on your event advertisement. It’s… Read More »