Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us expect genuine communication in the inbox, rather than a wall of ads. It’s not a coincidence that email remains one of the most lucrative ways… Read More »
This post about emoji in email subject lines was originated from a great conversation at Greater Giving’s Thought Leadership Summit this past year. When raising money through fundraising events or capital campaigns, communication with supporters and donors is paramount for nonprofit organization success. Email has proven to be one of the most effective channels to… Read More »
Join thousands of nonprofit fundraising professionals and volunteers that subscribe to the Greater Giving Resource Library. We provide valuable resources to help raise more with less stress! Receive a periodic digest of blog posts, events, webinars, whitepapers and more! Use the subscription form to the right for a periodic digest to be sent directly to… Read More »
This post is the first in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient… Read More »
One of the most tenuous moments in a nonprofit’s relationship with its supporter base is at the very beginning. When someone first makes a donation, signs up for your email list, or interacts with one of your social media posts, you have a unique opportunity. What you do next with that relationship could be the… Read More »
Online giving showed modest growth in 2018, but that doesn’t tell the whole story. A rather complex picture emerged over the course of the year, according to Giving USA’s Annual Report on Philanthropy for 2018. For instance, total giving increased 1.5% over 2017 and online giving grew only 1.2%. But the proportion of online giving… Read More »
As we wrap up another year of helping non-profits with their fundraising efforts we want to highlight some of the more popular content that resonated with our readers. Feel free to revisit some of your favorite articles and be sure to subscribe to not miss any of the original content we will provide in the… Read More »
Our Resource Library Brought to Life As we launched our Mobile Bidding solution earlier this year, we were reminded how important it is to stay on the cutting edge of technology and interconnectedness. Our current Resource Library is overflowing with tips to raise more funds, ideas for running successful non-profit events, and mountains of our… Read More »
In the age of COVID, organizations have had to change up how they throw events. Hosts need to factor in attendee safety while still hosting effective fundraisers, awareness-raising events, and team-building activities to keep moving forward. With in-person events not always an option, virtual scavenger hunts have emerged as a popular and engaging digital event… Read More »
The recent surge in small, individual donations may shape the future of nonprofit fundraising. So how do you capitalize on it? As the pandemic swelled in 2020, so did generosity from everyday people. GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years,… Read More »