This post is the fourth in a series designed to teach the art and fundamentals of writing for nonprofits. These posts are based on the “Writing for Nonprofits” Guide from the… Read More »
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#GivingTuesday 2015 Wrap-Up
Dreamed up by staff at the 92nd Street Y in NYC four years ago, as a day to give back—both with time and resources—#GivingTuesday 2015 was the most successful event… Read More »
15 Amazing Auction Packages
How do you rejuvenate tradition? Every year benefit auctions have live auction events and offer packages, and every year it feels harder and harder to get that package with a wow-effect…. Read More »
5 Easy Ways to Build Your Email List
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us… Read More »
Keeping Your Emails Out of the Junk Folder
This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits:… Read More »
5 Things That Drive Donors Away
One of the most tenuous moments in a nonprofit’s relationship with its supporter base is at the very beginning. When someone first makes a donation, signs up for your email… Read More »
Emoji in Email Subject Lines ⚠️ Proceed with Caution
This post about emoji in email subject lines was originated from a great conversation at Greater Giving’s Thought Leadership Summit this past year. When raising money through fundraising events or… Read More »
Raise More with Engaging Emails
This post is the first in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The… Read More »
Online Giving Continues To Be Important
Online giving showed modest growth in 2018, but that doesn’t tell the whole story. A rather complex picture emerged over the course of the year, according to Giving USA’s Annual… Read More »
5 Stages of the Capital Campaign
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »