Consumers today are more and more choosing businesses based on their level of social responsibility; and as a result resources and tools are now widely available to help businessess get on board. This is great news for nonprofits. With so much public information available, you can really understand the challenges faced by corporations and find… Read More »
In recent blog posts we’ve explored Corporate Social Responsibility (CSR) and how our current business climate presents unique opportunities for nonprofits. Now it’s time prepare to craft your approach to potential corporate sponsors and underwriting opportunities and make the Ask. Just to review, here’s what we’ve covered: What Does Corporate Social Responsibility Have To Do… Read More »
Effective charities do not just ask for corporate funding for their causes, but they attract it. Every year corporate America gives more and more to charity – according to IEG there will be approximately $2.3 billion donated in 2017 alone. Corporations do not just respond to solicitations, however. They seek strategic partnerships with agencies that can improve… Read More »
Doing More With Less: How Nonprofits Build Social Media Armies Nonprofits can be some of the most innovative and creative organizations because they often have to make the most of limited resources. This is particularly true when it comes to marketing and PR, where some have figured out how to turn employees and volunteers into… Read More »
Do you want a way to promote your cause and help your corporate sponsors at the same time? Tell their story while telling yours. As companies are being pressured to be more socially responsible, they are finding that consumers and employees want more than just “green washing”; they want genuine, sincere efforts to steward the… Read More »
Do you have volunteers who wish their employers were more involved in the community? Maybe you have a friend who would like to start a Corporate Social Responsibility (CSR) team at his or her company but doesn’t know how. Here are a few tips for employees who want to help their companies become better corporate… Read More »
This post is the third in a series designed to open you up to a new way of viewing sponsors and their role within your nonprofit’s overall strategy. These posts are based on the “Sponsorship Strategy: Recruiting and Keeping Sponsor Partners” eBook from the Greater Giving Fundraising Excellence Series. Each new post focuses on a different… Read More »
Giving Tuesday is right around the corner, and many nonprofits are ramping up their #givingtuesday campaigns. While many people already know what Giving Tuesday is and have participated in the past, many individuals still do not. Companies can help change that by encouraging employee contributions during Giving Tuesday and by promoting their matching gift programs. Matching… Read More »
The business climate is changing. No longer is it acceptable for a corporation to just make a profit. Now consumers expect businesses to be good corporate citizens as well. That means more opportunities for nonprofits to build mutually beneficial relationships with companies seeking to contribute more than just products and services. A recent internet search… Read More »
Are you looking for effective ways to connect with businesses for fundraising? Today’s business climate is putting an additional set of pressures on corporations, which creates a unique set of opportunities for your nonprofit. Approaching corporations for fundraising purposes is very different from approaching individuals. The motivations are not the same, so the approach, the… Read More »