Presented by Beth Sandefur, Beth Sandefur Events and Greater Giving

DATE: Wednesday August 16TH, 2017

TIME: 11:00 am Pacific

Your auction is a centerpiece to your fundraising event and you want your guests to be excited to shop to support your cause. With all the messages we receive each day, breaking through the clutter can be a challenge. This webinar is designed to give you tips & ideas for how to create great auction content and how to market it to your bidders at every step of the event process.

In this webinar, we will cover:

• Ideas for packaging donations into lots designed to sell
• Writing auction descriptions adaptable to multiple formats
• Pre-event marketing campaigns for email & social media
• How to create compelling – and complimentary! – print & digital collateral
• Display ideas to showcase items in your event space

About the speaker, Beth Sandefur:

Beth is a seasoned event planner with a strong background in development and hands on experience with theatrical production. Beth specializes in logistics and execution of gala fundraisers and auctions for non-profits and has worked with budgets and fundraising goals that range from the tens of thousands to well over a million dollars. As a planner, she believes in working with clients to find the inefficiencies and redundancies in their systems to create a streamlined approach, keeping the organizational mission in the forefront, while still throwing a great party. She also works as a consultant to help clients integrate their annual fundraising event into year-round donor development through auction data collection & analysis as well as creating comprehensive sponsorship proposal strategies.