Presented by KLM Auctions and Greater Giving

How do you spend your time to be sure your event is red carpet ready and finishes in the black? This seminar will focus on key strategies needed to increase your fundraising, turbo-charge your live auction, and maximize your special appeal.

At this seminar, you will learn best practices for:

• Which part of your fundraiser brings in the most money
• Tips for drastically increasing your live auction revenue
• How to craft your best special appeal strategy
• How to tell your story to maximize impact
• Tools to get you on track and ahead of the curve

BONUS SESSION: This session will cover new trends in online and mobile bidding technologies. We will discuss how to drive participation and raise more funds with minimal effort using online bidding; how online auctions can be seamlessly integrated, and how to leverage social media to extend your fundraising reach.

Registration Fee: $19.95

*Includes lunch

Presenters:

Keith McLane, BAS, KLM Auctions, is one of the country’s preeminent fundraising auctioneers and special appeal/fund-a-need experts. Since 1995, he has specialized in organizing and conducting charity and fundraising auctions for schools, charitable organizations, and nonprofit groups across the nation. Never the shy one, Keith has become well-known for his fun and entertaining auctioneering style that frequently takes him out from behind the podium and deep into the audience! Keith holds an MBA from The UCLA Anderson School of Management and is a graduate of the world-famous Missouri Auction School, which Newsweek magazine dubs “The Harvard of Auctioneering.” He is also one of only a small number of auctioneers in the country–and one of only twenty auctioneers in California–to have achieved the National Auctioneers Association’s Benefit Auction Specialist (BAS) designation.

Michelle Holman, Area Marketing Executive, Greater Giving has worked with nonprofits and schools as a Greater Giving team member for twelve years and has attended and supported more than 250 benefit auctions. Before joining Greater Giving, Michelle has chaired several benefit auctions, increasing revenue at all of them. Her experience and proven expertise has been leveraged by hundreds of nonprofits and schools to maximize their event success. She has worked with some of the nation’s most highly regarded charities and auctioneers, and loves to share her secrets for fundraising