Building Momentum for GivingTuesday
GivingTuesday is more than just a day to raise funds; it’s a global movement to inspire generosity. On October 30th, Greater Giving hosted a webinar, “Turning Generosity into Action,” featuring insights from Victoria, Senior Manager of GivingTuesday US and Canada. Designed for nonprofit professionals, this session delivered data-driven strategies and community-focused tactics to help organizations thrive during the giving season.
Why GivingTuesday Matters
Since its inception in 2012, GivingTuesday has grown into a worldwide phenomenon. In 2023 alone, over 34 million adults in the U.S. participated, raising $3.1 billion in a single day. Beyond financial contributions, the day encourages acts of generosity such as volunteering and donating goods.
Insights from the Data
Compelling data highlights shifting donor behavior:
- Increased Focus on Local Giving: Donors prefer to support causes in their geographic communities.
- Diverse Forms of Generosity: While monetary donations remain vital, gifts of time and goods are equally impactful.
- Rising Role of In-Person Giving: Despite the prevalence of online giving, in-person donations remain memorable and engaging.
Actionable Strategies for Your Campaign
Engage Your Community
- Mobilize Ambassadors: Empower passionate supporters to share your mission and raise funds on your behalf.
- Leverage Local Connections: Highlight how your nonprofit impacts the local community to foster a sense of belonging.
Create Multiple Giving Opportunities
Offer various ways for donors to contribute:
- Monetary donations
- In-kind goods
- Volunteer opportunities
Use Data to Guide Decisions
Use insights like those from the GivingTuesday Pulse Report to identify trends in donor behavior and optimize your outreach.
Leveraging Technology
Greater Giving offers tools to streamline your GivingTuesday campaign:
- Easy-to-use donation pages
- Check-in and check-out event management systems
- Analytics to measure campaign success
Final Thoughts
GivingTuesday presents a unique opportunity to connect with donors, amplify your impact, and build lasting relationships. As Victoria reminded us, generosity isn’t just about money—it’s about creating a culture of giving.
Start planning your GivingTuesday campaign today with Greater Giving’s free GivingTuesday Guide. Empower your organization to inspire generosity and achieve your fundraising goals.
