The recent Greater Giving webinar, “Growing Your Event Income with a Committee-Based Approach,” presented by Sarah Andrews from Andrews Consulting, shared valuable insights on maximizing event income through strategic committee involvement. This session highlighted methods for recruitment, effective delegation, and creating sustainable committee roles to amplify event success.
Key Takeaways from the Webinar
Understanding the Committee-Based Approach
A committee-driven strategy empowers nonprofits to leverage their network, build a committed team, and ensure a higher return on event efforts. Sarah emphasized the importance of early planning and a structured approach to forming, training, and maintaining committees.
Key discussion points included:
- Importance of large committees (15+ members) for diversified roles.
- Emphasis on recruitment timelines—ideally beginning 6-9 months prior to the event.
Recruitment Tips for a High-Impact Committee
To optimize committee effectiveness, Sarah outlined best practices for recruiting and engaging members:
- Define Clear Roles and Responsibilities – Clear expectations and responsibilities ensure each member brings their unique skills to the table.
- Tap into Personal Networks – Reach out to local business leaders, former event attendees, and volunteers who share an interest in the cause.
- Personalized Invites – Personalized invitations, including a compliment on the individual’s potential contributions, increase buy-in and commitment from committee members.
Structuring Your Event Committee for Success
The webinar discussed committee structures that support different types of event goals. It’s essential to assign members specific tasks, from securing sponsorships to promoting the event. Some highlights include:
- Co-Chairs for Larger Committees – Appointing co-chairs, ideally one board member and one non-board member, can aid in organizing and delegating work effectively.
- The Role of Sponsors in the Committee – Offering committee membership to top sponsors can strengthen partnerships and extend outreach.
Event Planning Timeline and Milestones
The webinar provided a timeline guide with monthly goals, starting from 6-9 months prior to the event. This timeline includes initial recruitment, monthly meetings, outreach, and in-between check-ins to maintain momentum.
Monthly Meeting Guide and Best Practices
- Kickoff Meeting – Establish objectives, timelines, and fundraising goals.
- Ongoing Monthly Meetings – Share updates on sponsor outreach, event promotion, and action items.
- Pre-Event Final Push – Focus on final event logistics, attendee confirmation, and last-minute promotions.
Managing Communication and Motivation
Keeping the committee motivated requires continuous communication. Sarah recommends:
- Regular email updates (at least five per month) to keep the event top-of-mind.
- Recognizing contributions and sharing committee successes to boost morale.
Wrapping Up
A committee-based approach offers an effective and sustainable way to grow event income. Through structured recruitment, task delegation, and consistent motivation, committees can significantly enhance event revenue and reach. For those interested in applying this approach, Greater Giving’s resources, including our event timeline templates, are available to support nonprofit professionals.