Engaging the next generation of donors, including Millenial and Gen-Z Donors, requires understanding their values and preferences.
Here are some strategies for attracting and retaining these younger supporters:
Use social media to connect and engage
Undeniably, social media is a powerful tool for reaching out to Millenial and Gen-Z Donors. These generations are tech-savvy and spend a lot of time on social media platforms. Use social media to share your organization’s mission, impact, and success stories. Engage with your followers by asking for feedback, running polls, and sharing user-generated content.
Anyone born between 1981 and 1996Millenial and Gen-Z Donors Focus on Impact
Younger donors are often more interested in the impact of their donation than the size of their gift. Therefore, make sure to share stories of how your organization is making a difference in people’s lives. Use data and statistics to show the impact of your programs and how donations are making a difference.
Offer flexible giving options
Millennials and Gen Z often prefer to donate online and through mobile devices. Offer easy-to-use online donation options and consider accepting cryptocurrency or other innovative payment methods. Offer recurring donation options so supporters can make smaller, ongoing donations rather than a one-time gift.
Create meaningful engagement opportunities with Millenial and Gen-Z Donors
Younger donors want to feel connected to the causes they support. Create opportunities for them to engage with your organization beyond making a donation. Host virtual events, volunteer opportunities, and peer-to-peer fundraising campaigns.
Use storytelling to create emotional connections
People remember stories more than facts and figures. For that reason, use storytelling to connect with millennials and Gen Z. Share stories of people your organization has helped and the impact your programs have had on their lives.
Anyone born between 1997 to 2013Be transparent and authentic
Younger donors are more likely to support organizations that are transparent about their finances and operations. Be open about your organization’s financials and use social media to showcase your team and work culture.
Foster a sense of community
Millennials and Gen Z want to feel part of a community that shares their values. Use social media and other channels to create a sense of community among your supporters. Encourage them to share their stories and experiences with your organization and each other.
Finally, by following these strategies, your organization can attract and retain younger supporters who are passionate about your cause and want to make a difference.
